Kelly Wearmouth appointed as MD of Mars United ANZ

Mars United Commerce has announced the appointment of Kelly Wearmouth as Managing Director for Australia and New Zealand.

The announcement follows the company's integration into the Publicis Groupe after rebranding from The Mars Agency in September 2024, signifying its role as a comprehensive commerce marketing partner.

With 18 years of experience in senior commerce marketing roles at major global companies such as Unilever, Microsoft, and Telefonica, Wearmouth brings a wealth of expertise to her new position. Most recently, she was at Amazon, where she spent a decade developing and executing high-profile global advertising strategies. Among her achievements was Amazon's first global advertising agreement and the launch of its inaugural global advertising campaign. As the General Manager of Amazon Ads for ANZ, she succeeded in building a business exceeding USD $100 million in value across all Amazon advertising products, including Twitch.

In her new role, Wearmouth will be responsible for shaping and directing Mars United Commerce's regional operations, focusing on strategic development and growth. Her role will involve the expansion of services to meet the changing needs of clients and driving performance by leveraging connected commerce opportunities.

Darren Keen, CEO of International Markets at Mars United Commerce, expressed his enthusiasm for Wearmouth's appointment, saying: "I am thrilled to welcome Kelly as our new Managing Director for Mars United, ANZ. Her deep local market expertise, combined with world-class commerce and leadership capabilities, makes her the perfect fit to drive our continued success in the region."

He continued, "Kelly joins us at a pivotal stage in our company's exciting evolution, having joined the Publicis Groupe in Q4 2024. Her leadership will be instrumental in supporting our clients' growth ambitions, ensuring they thrive in an increasingly dynamic market. We look forward to the impact she will bring to our existing talented team."

In response to her appointment, Kelly Wearmouth commented, "I am delighted to join the team at such an exciting and transformative time for the company. With a strong foundation in the ANZ market and the ongoing integration across our Publicis Groupe partners, there is unrivalled opportunity to drive innovation and growth for our clients. I look forward to working alongside this uniquely talented team to help our clients achieve their ambitious goals and navigate the evolving commerce market landscape with confidence."

Wearmouth will oversee a team of 60 employees located in Sydney, Melbourne, and Auckland, who are tasked with driving growth and performance for clients such as Woolworths, Mars Inc., George Weston Foods, McCain, Australian Open, and Nestlé.