Layercake expands Streamcake media platform on OCI

Layercake has made its Streamcake media orchestration and automation platform available on Oracle Cloud Infrastructure, adding Oracle's public cloud to the company's deployment options for broadcast and digital media workflows.

The Australian digital engineering company said Streamcake now runs on Oracle Cloud Infrastructure, known as OCI. Layercake also positions itself as an Oracle partner.

Streamcake targets media companies, broadcasters, sports organisations, and live event producers. The platform covers broadcast production, digital streaming, and operations automation through a single cloud environment, according to Layercake.

Layercake said customers can use Streamcake to modernise live production and simplify content management and delivery. It also said the platform addresses quality and reliability for live and on-demand video services.

Cloud option

The OCI deployment adds to Layercake's multicloud approach. Layercake said customers can run software-defined video workflows on OCI, including livestreams, video-on-demand generation, and publishing.

The company also cited Oracle's pricing and infrastructure characteristics. It described OCI as offering performance, scalability, and security.

For broadcasters and content owners, Layercake said the approach offers cloud-native agility, predictable cost models, and global scalability. It also said the model reduces complexity that can arise from multi-vendor broadcast and streaming workflows.

Workflow stack

Layercake set out several elements in the Streamcake stack for broadcast and digital media production on OCI. For broadcast media production, the company said Streamcake uses Grass Valley's GV Agile Media Processing Platform, known as AMPP. It said it integrates the Grass Valley technology into OCI.

For digital media production and streaming, Layercake said Streamcake can orchestrate platforms including Ant Media and Bitmovin. It positioned this as a flexible approach for streaming workflows that sit alongside broadcast production.

Layercake also described an orchestration and automation layer inside Streamcake. It said it covers compute, storage, networking, software, monitoring, captions, AI and machine learning overlays, and monetisation workflows.

Customer demand

The announcement lands amid continued investment across the media sector in cloud-based production, remote workflows, and streaming delivery. Broadcasters and rights holders have increased their reliance on cloud infrastructure for live events, particularly in sports, where traffic patterns can peak sharply and where quality expectations remain similar to traditional broadcast standards.

Layercake framed the move as a response to pressure on media organisations. "Media organisations are under pressure to deliver broadcast-quality content at digital speed and scale," said Padraig O'Donovan, CEO, Layercake.

"Streamcake not only modernises production workflows but also unlocks new commercial models for broadcasters, sports leagues, and digital platforms worldwide. We are pleased to partner with Oracle to offer our customers new ways to host their media workflows," said Padraig O'Donovan, CEO, Layercake.

Oracle positioned the collaboration as part of a broader shift in production and automation. "Content is king and media companies are moving faster than ever to cloud-based production and automation to stay ahead," said Chris Chelliah, Senior Vice President, Technology, Oracle Japan and Asia-Pacific.

Oracle linked the Streamcake deployment on OCI to monetisation and operational requirements for media workflows. "Through our collaboration with Layercake, we are helping customers take advantage of OCI's price performance, scalability, and security to monetise their live and on-demand media workflows," said Chelliah.

Market footprint

Layercake said customers can choose to integrate media workloads on OCI through Streamcake. It said Streamcake already has traction with media companies across Asia Pacific, Europe, and North America.

The company also pointed to multi-cloud strategies among global sports rights holders, broadcasters, and digital platforms. It described the combination of Streamcake and OCI as an option for flexible, cloud-based media operations.

Layercake said it works on automation and orchestration for media production and distribution, and that Streamcake is its flagship platform. The company said Streamcake addresses workflow automation, infrastructure deployment, and scaling content delivery across platforms.

Layercake said customers can now adopt OCI as a hosting choice for Streamcake deployments and integrate Oracle's cloud services into broadcast and streaming workflows.