LG Ad Solutions appoints new Sales Directors for Australia
LG Ad Solutions has announced the appointment of two senior sales leaders, Marj Hetherton and Adelina Moon, as Sales Directors for its Australian operations.
The appointments come shortly after the formal launch of LG Ad Solutions in Australia, which is led by Commercial Director Alex Blundell Jones. Both Hetherton and Moon previously held senior positions at Samsung Ads, with Hetherton serving as Sales Director and Moon as Account Director ANZ, Agency & Partnerships.
Leadership expansion
Hetherton and Moon are set to play key roles in expanding LG Ad Solutions' expertise and establishing its presence in the competitive Australian connected TV (CTV) advertising sector. They bring experience in delivering data-led video and CTV offerings to major advertisers across the region.
"Our vision for Australia is to bring advertisers the most advanced and creative CTV solutions available - and that requires the best talent in the industry," said Alex Blundell Jones, Commercial Director, Australia at LG Ad Solutions. "Marj and Adelina have built incredible reputations while educating the market. Their expertise and character make them exceptional additions, I couldn't be happier to have them as part of our founding team in Australia"
The appointments underscore LG Ad Solutions' intentions to further develop its market footprint by bringing on experienced professionals with established networks and reputations in the field.
Growth and market dynamics
Since launching in Australia, LG Ad Solutions reports strong momentum, reflecting a rising demand among advertisers for opportunities on connected television platforms. The company observes notable uptake in both its streaming app, 'LG Channels', and advertiser interest in placements on the LG TV home screen.
This expansion signals a shift in how brands approach digital television advertising in Australia, seeking new ways to reach audiences as media consumption habits evolve. LG Ad Solutions positions itself to meet this demand as streaming fragmentation drives advertisers to pursue more unified, data-driven solutions.
"Advertisers in Australia are looking for ways to cut through the fragmentation of streaming and connect with audiences in meaningful moments," said Alex Blundell Jones. "By combining LG's scale in Smart TVs with advanced data and creative formats, we're helping brands achieve both precision and impact. The early traction we're seeing in Australia reflects the global momentum behind CTV as the future of television advertising."
LG Ad Solutions leverages a network of millions of LG Smart TVs in Australian homes, providing brands with scalable options for audience engagement. The company utilises first-party viewing data and a variety of premium advertising formats, including native, video, and interactive ad types, to enhance the viewer experience and advertiser results.
Role of CTV advertising
The connected TV advertising market is undergoing change as traditional linear TV viewership declines and streaming becomes more commonplace. Platforms such as LG Channels and home screen placements are increasingly sought after by advertisers aiming to maximise reach and engagement.
The company believes integrating creative formats with proprietary audience data can help brands achieve both targeted delivery and broad exposure. This is seen as increasingly important in a marketplace where audience attention is spread across multiple services and devices.
Hetherton and Moon's appointments indicate a focus on deepening relationships with agencies and advertisers, aiming to provide solutions customised for the Australian broadcast and digital advertising environment.
LG Ad Solutions is currently operational in more than 30 countries and focuses on cross-screen advertising, using its international experience to inform local strategies. Its capabilities include measurement and data insights intended to deliver measurable results for brand campaigns.
