Lottery Corporation names three executives in Brisbane
Mon, 1st Jun 2026 (Today)
The Lottery Corporation has appointed three senior executives across brand, digital technology and lotteries, adding to its Brisbane leadership teams.
James Bickford has been named General Manager, Group Brand; Sarah Taraporewalla has been appointed Chief Technology Officer, Digital; and Andrew Lang will become General Manager, Commercial, Lotteries. All three executives will be based in Brisbane and will join the company's leadership teams across their respective functions.
Managing Director and Chief Executive Officer Wayne Pickup said the three executives would help shape the company's next phase as it strengthens product, brand and digital operations to meet growing customer use of digital channels.
"We're delighted to welcome James, Sarah and Andrew to The Lottery Corporation team. They are proven leaders in their respective fields and will play key roles in driving our evolution from a lottery operator to a digitally-led entertainment platform. Their appointments strongly support our intention to continue to modernise our platform for how Australians play today, with a focus on three levers to unlock new growth - product renewal, digital experience uplift, and data and AI," Pickup said.
Bickford will join the People & Brand leadership team. He brings experience in marketing, digital, brand and commercial growth from roles at Allwyn North America, Camelot Lottery Solutions, Interbrand and Leo Burnett Asia.
Digital focus
Taraporewalla joins from Thoughtworks, where she served as Chief Technology Officer, APAC. She has more than 20 years of experience leading engineering teams working on digital products and platforms, and will join the Digital leadership team.
Her appointment comes as companies across consumer sectors increase investment in digital channels, technology leadership and data-led customer engagement.
Lottery experience
Lang will join the Lotteries leadership team. He most recently served as Chief Financial Officer at Allwyn North America and previously held Vice President roles in Finance and Strategy.
Lang brings nearly 20 years of lottery experience across the US and UK markets, adding international sector knowledge to the company's senior ranks.
The appointments reflect the company's effort to combine brand development, digital oversight and commercial lottery experience within its leadership structure. By bringing together expertise in brand management, technology, and lottery operations, the company aims to support further its transition towards a more digitally focused entertainment business.