IT Brief Australia - Marketing platform makes recommendations personal across user channels

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Marketing platform makes recommendations personal across user channels

Email marketing vendor Oracle Bronto has launched a new product recommendation solution to help marketers increase consumer engagement and revenue.

Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic, personalised product recommendations for ecommerce websites, without the need for extensive technical support.

“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live,” says premium outdoor furniture manufacturer RST Brands ecommerce director Matt Grimm.

“Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors.”

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

To help commerce marketers meet these rapidly changing expectations and maximise conversion and engagement, Recommendations Web makes it easy to provide a seamless transition from email to the web by ensuring consistent branding and appearance of product recommendations across channels - all while helping to guide customers down the path to purchase with tailored recommendations.

The user-friendly solution enables marketers to quickly and easily create business rules and personalise content to maximise conversion and engagement.

“Recommendations Web is game-changing for our customers,” says Bronto general manager George Moser.

“Our goal has always been to help merchants maximise engagement and drive revenue by elevating the omnichannel shopping experience.

Recommendations Web is part of the Bronto Marketing Platform, a marketing automation platform that powers personalised multichannel content to generate higher shopper engagement to maximise revenue opportunities. 

An extension of Bronto’s recommendations offerings for email, Recommendation Web empowers marketers to easily and quickly add dynamic, personalised product recommendations anywhere on their ecommerce website.

Unlike other marketing automation platforms that offer integrated web recommendations, the Bronto Marketing Platform makes it quick and easy for marketers to select the predictive rules or customise the display layout. 

Third-party providers often also require marketers to add custom code to every page where the recommendations appear.

With Recommendations Web, the same set of recommendations can be used on multiple pages, minimising the need to update or implement custom code when recommendations rules or designs change.

Recommendations Web is available now as an extension of Bronto’s email recommendations solutions.

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