Katrina Barry has been appointed as CEO.

Barry's world-class experience in business transformation and innovation will drive the next phase of growth for me-u.

Most recently, the Managing Director of Trafalgar and Contiki at The Travel Corporation, Barry led Contiki's digital transformation, resulting in renewed relevance amongst a younger audience.

me-u founder Stevan Premutico will focus his attention on the brand's global expansion whilst Barry takes the lead in Australia and the UK.

"Katrina brings with her the depth of experience we need to navigate the changing face of the hospitality industry, and firmly establish me-u's role in creating better experiences for customers and venues through tech and innovation," Premutico says.

"With a successful track record in creating a culture that provides purpose, nurtures development and offers professional fulfilment, Katrina is passionate about combining these with a clear business strategy and a focus on evolution," Premutico adds.

"I am incredibly excited to join such a fast-paced business that is breaking new ground and changing the face of hospitality," Barry says.

"I was instantly drawn to what Stevan has built with me-u; a force for good created by hospitality for hospitality.

"me-u has a clear goal to blend great tech with great customer service in order to build a better future for the sector. I'm looking forward to continuing to cement our role as the leader in creating an efficient and frictionless dining experience for both customers and venues alike."