Microsoft, Firstsource join forces to drive digital transformation

Microsoft has entered into a partnership with Firstsource Solutions to spearhead digital transformation initiatives through the deployment of Azure OpenAI Service. Firstsource aims to deliver advanced AI-powered solutions to a global client base via this collaboration.

The collaboration intends to provide generative AI-powered solutions that offer a multi-modal, multi-channel search experience. The key objectives are to enhance efficiency, improve personalisation, and drive deep-tech transformations to address complex challenges faced by businesses.

Ritesh Idnani, Managing Director and Chief Executive Officer at Firstsource Solutions, commented, "Delivering exceptional value and prioritising our clients' interests requires identifying the most effective solutions across the entire ecosystem. At Firstsource, we have cultivated a powerful network of industry-leading partners, allowing us to seamlessly integrate their capabilities - like Azure OpenAI - with our own. The collaboration with Microsoft enables us to offer clients the best of both worlds, where the combined value far exceeds the sum of its parts. Our goal is to leverage this network to solve complex challenges for our customers, delivering solutions that are truly cutting-edge and transformative."

Hasit Trivedi, Chief Digital and AI Officer at Firstsource Solutions, added, "Our strategic goal is to accelerate the adoption of AI and digital technologies, empowering our clients to transform their businesses and achieve lasting impact. This collaboration allows us to design and implement intelligent, tailored solutions that directly address each client's unique challenges. By enhancing data accessibility and operational efficiency, we also boost employee satisfaction - an essential aspect of our mission to drive meaningful digital transformation across industries."

Sangita Singh, General Manager of ITES at Microsoft India and South Asia, remarked, "We are pleased to collaborate with Firstsource to drive digital transformation for enterprises in the era of AI. By integrating Microsoft Azure AI with Firstsource's AI-powered solutions, enterprises can harness generative AI to enhance data accessibility and productivity. This collaboration will drive innovation and deliver more effective, personalised experiences, ultimately boosting employee satisfaction."

This partnership complements the recent launch of Firstsource relAI, an AI-focused digital transformation suite of platforms, solutions, and offerings. This suite underscores Firstsource's commitment to driving deep-tech transformations and promises to deliver more efficient operations, improved decision-making, and personalised experiences for its clients. These benefits will be realised through the use of natural language processing, large language models, and advanced retrieval and search technology.

The collaboration is expected to help Firstsource's clients unlock the full potential of their enterprise data, offering multi-modal and multi-channel search experiences. By integrating advanced AI capabilities provided by Microsoft, Firstsource aims to enhance business operations and customer satisfaction by improving both effectiveness and personalisation in an array of industries.