Middlebank & SimPPLY unite to boost supply chain efficiency

Middlebank Consulting Group has announced a strategic partnership with Australian digital spend management company SimPPLY, aimed at enhancing supply chain and spend visibility for organisations across Australia and Aotearoa New Zealand.

SimPPLY, established in 2013, provides technology solutions to help businesses manage procurement and supply chain needs, supported by a team of specialists including data scientists, engineers, and researchers. Middlebank Consulting Group, with a 25-year history, operates across multiple countries including Aotearoa New Zealand, Australia, Singapore, India, and the USA.

This partnership emerges as a response to industry challenges, where supply chains are often viewed in isolation, potentially overlooking interconnected opportunities and real-time spend visibility. By leveraging the strengths of both companies, the collaboration aims to reduce third-party costs by up to 15% and mitigate supply chain risks while increasing certainty within these systems.

Alan Win, Founder and Chief Executive Officer of Middlebank Consulting Group, expressed optimism about the partnership, stating, "We are delighted to be partnering with SimPPLY and are confident that this collaboration will bring benefits of optimisation to supply chain teams and organisations across the region. The strategic agreement combines our supply chain management industry knowledge and execution expertise with SimPPLY's procurement and technological capabilities especially in today's business landscape where supply chain disruptions are posing risks and organisations are seeking technologically advanced comprehensive solutions to tackle such disruptions and assume lead."

From SimPPLY's perspective, Managing Director Harry Banga remarked, "We believe that supply chain and procurement are intrinsically linked and are critical to increasing agility, efficiency and accelerating growth for businesses, whilst reducing risk. Middlebank Consulting Group through its wealth of experience, spanning two and half decades, and immense industry knowledge in helping businesses improve their logistics and supply chain operations and SimPPLY, with its innovative technology expertise will help organisations streamline and optimise their supply chain operations with a shorter time to value, drive efficiency and provide greater assurity within the supply chain to increase confidence in sales targets and profitability."

SimPPLY has already seen success in digitalising procurement processes with notable enhancements in cost and time savings and sustainability across various sectors such as financial services, mining, manufacturing, and education.

For Middlebank Consulting Group, this partnership is another step in its long track record of improving logistics and supply chain operations for over 150 clients across more than a dozen countries. The company prides itself on delivering complete technology solutions that elevate supply chain efficiency.