Netgear launches Total Solutions to boost Australia market

NETGEAR has announced the launch of Total NETGEAR Solutions (TNS) in Australia, marking a significant expansion in its market presence.

CEO CJ Prober led NETGEAR's executive team in a visit to Australia to engage with industry stakeholders and discuss the company's strategic focus on the growing AV networking market. The visit emphasised NETGEAR's commitment to strengthening local partnerships and expanding its offerings in the Australian market, particularly in sectors such as education, corporate, and entertainment.

Participants in the visit included Pramod Badjate, President & GM of NETGEAR for Business, Marthesh Nagendra, APAC Senior Sales Director Commercial, and David Hyde, Senior Channel Account Manager. The introduction of TNS is designed to enhance NETGEAR's existing Pro AV offerings by providing comprehensive, scalable solutions tailored to Australia's specific needs.

"Australia is a strategic market for NETGEAR, and this visit underscores our commitment to fostering strong partnerships and delivering best-in-class networking solutions," stated CJ Prober, CEO of NETGEAR. "Through Total Networking Solutions, we are implementing a comprehensive, localised strategy that enables Australian enterprises to seamlessly integrate next-generation connectivity solutions."

During their visit, the NETGEAR leadership team conducted discussions with key Australian AV and networking distributors, focusing on issues including pricing, stock availability, and technical support. Marthesh Nagendra highlighted the growing demand for AV-over-IP solutions in Australia, noting that these discussions were crucial for supporting local distributors and integrators.

"The demand for AV-over-IP solutions is experiencing significant growth in Australia. This visit was invaluable in understanding how we can better support our local distributors and integrators. With TNS, we are committed to providing businesses with networking solutions that guarantee seamless performance, simplified deployment, and unparalleled reliability," he said.

NETGEAR's business division has demonstrated robust financial performance recently, with a reported 14.9% revenue increase year-over-year. In the fourth quarter of 2024, the company achieved a net revenue of USD $182.4 million, reflecting its strategic advances.

Pramod Badjate commented on NETGEAR's strategy, "Our global strategy centres on enhancing business networking solutions, and Australia plays a vital role in this vision. NETGEAR empowers local enterprises with the tools they need to scale efficiently and securely, regardless of whether they operate in the education, corporate, or entertainment sectors."

David Hyde added details about NETGEAR's approach to collaboration with local market players, "We are actively collaborating with local distributors and integrators to ensure they have access to NETGEAR's cutting-edge networking technology. This initiative will streamline installations, optimise performance, and enhance business efficiency across various sectors."

NETGEAR's strategic priorities include bolstering partnerships with distributors and system integrators, delivering specialty solutions tuned to Australia's networking landscape, and enhancing technical support and localised service offerings. CJ Prober concluded, "NETGEAR is committed to delivering not just products, but comprehensive solutions that fuel growth, innovation, and efficiency. As businesses across Australia accelerate their digital transformation journeys, we are positioned to provide high-performance, scalable, and future-ready networking solutions that power the next generation of connectivity."