Nice has expanded its ANZ channel team with the appointment of Ben Eldridge to deliver greater support for its partners and expanding customer base and the promotion of Russell Jones to the newly created role of Head of Channel for ANZ.

"The speed of change now is completely different to what it was two years ago and it's the people and processes combined with modern technology that creates success," NICE ANZ managing director Rod Lester says.

"NICE prides itself on its strong cultural identity both internally and across its partner network. The appointment of Ben Eldridge to the [ANZ] channel team will continue to strengthen NICE's relationships with partners and cement its position as a vendor that people really enjoy working with.

"NICE has grown rapidly in this region as a result of its deep engagement with business partners. To continue NICE's growth, it is important to maintain the quality of these relationships through further investment and expansion of the channel team," Jones says.

"I am excited to welcome Ben to NICE as he has considerable industry experience that will add immediate value to the channel team and to NICE's goal of providing industry-leading support to its partners.

"In his new role, Ben will interact broadly across NICE's partners' businesses to build capabilities and to ensure that NICE and its partners are always closely aligned. Focussing on quality rather than quantity will lead to better outcomes for joint customers which, in turn, will favour future success," Jones adds.

"The strength of NICE comes from its commitment to its partners and customers, which is an approach that really resonates with me," Eldridge says.

"It's an exciting time to be working in the CX space and NICE continues to go from strength to strength in the region. The company's vision for CX, coupled with its impressive growth, make it a very attractive business to be involved with. NICE is a great organisation with talented people and I'm looking forward to helping drive further success across [ANZ] through its partners."