Story image

Nokia announces OZO Reality vision for VR

21 Apr 2017

Nokia has a vision for the future of virtual and mixed reality. The company unveiled this vision in the recent release of its next generation technologies for virtual reality with OZO Reality.

“There is virtual reality, and then there is OZO Reality: our vision for the future of virtual and mixed reality experiences, seamlessly blending the real with the virtual and transcending time and space, ” says Paul Melin, VP of Digital Media, Nokia Technologies.

Melin says that the company is developing new innovations that will work together to empower storytellers and enable audiences to participate in content anywhere on any platform.

Melin says that these new develops will deliver on the promise of transformative experiences that help the human family feel more together.

“As VR and AR fast approach a tipping point that will lead to explosive growth, OZO products and technologies are well-positioned to be key drivers for the future of an industry that could top $100 billion in less than a decade.”

This figure Melin quotes is based on the report Digi-Capital, January 2016 Revenue Forecast and IDC’s Worldwide Semiannual Augmented and Virtual Reality Spending Guide.

At NAB 2017 in Las Vegas, Nokia will unveil a range of new technologies to its OZO product line-up.

This includes OZO+, an upgrade of Nokia’s industry-leading professional VR camera solution. coupled with OZO Creator, Nokia’s completely updated VR image processing and stereoscopic software that now includes mixed reality enablement.

Nokia has updated OZO Live, the scalable 3D 360 livestream solution, with spatial audio mixing and the unique spatial audio technology OZO Audio.

Nokia says they are taking steps to solve the problem of delivering immersive experiences over existing networks.

The new OZO Reality Platform, including OZO Deliver, OZO Player SDK, and Nokia VR format extensions, aims to enable higher-quality experiences for broader audiences by allowing for delivery and playback interoperability.

Nokia’s announcement of the release of these OZO Reality technologies meets a partner ecosystem that includes Akamai, AWS Elemental, Harmonic and NeuLion.

Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
“With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging.” 
Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
The Adobe Experience Maker Awards recognise Adobe Experience Cloud customers and partners.
How Adobe and ServiceNow aim to advance customer experience management
“Together, ServiceNow and Adobe will help enable seamless digital workflows that power the experiences customers want.”
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Adobe Summit kicks off the future of customer experience in Las Vegas
“Today, at Adobe Summit, we unveiled significant new capabilities in Adobe Experience Cloud, including the introduction of Adobe Commerce Cloud and Marketo Engage, and general availability of Adobe Experience Platform.”
NEXTDC appointed data centre provider for Queensland Government
“NEXTDC’s appointment to the supplier panel for data centre services is an important step forward for the Queensland Government."
Ruckus releases new switch for 100GbE edge-to-core networks
Enables multi-gigabit networks with pay-as-you-grow model suitable for education, government and enterprise environments.
How AI could help cardiologists detect heart defects
Deep learning supposedly has the potential to help doctors cut down on diagnostic errors.