IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Opinion: Leading your business to win in the age of data insights

By Contributor
Tue 5 Mar 2019
FYI, this story is more than a year old

Article by Contino APAC Consulting director Andrew Venables

Enterprises have recognised data insights are necessary to drive competitive advantage. Simply accumulating and analysing data is no longer enough. Actionable insights must be placed in the hands of key business users to empower them to make decisions accordingly.

While there’s no magic formula to unlock these insights, a well-communicated strategy, committed leadership and the right teams harnessing best-in-class tools, are key factors in success. Without them, an enterprise will be on a journey to no-insights.

As an executive who wants to extract actionable insights that will help your business, where do you begin and how do you gain an advantage in the age of insights?

1. Committed leadership and getting started

Strategic direction, commitment and communication from the c-suite are necessary to ensure team members not only have an overview of the business goals, but are empowered to deliver on them.

While it can seem daunting to start a data insights project with big transformational implications, the teams within your organisation must see the project as a business priority.

The senior executive team must clearly explain that the initiative has their buy-in and long term commitment.

It must be accompanied by a well thought out plan and roadmap that will deliver tangible benefits. Those fundamental building blocks need to be transparent and communicated broadly to guide all stakeholders through the journey.

Begin by identifying a specific, important and well-known business problem the company would like to tackle. This will prove the value of data insights to key opinion leaders within the organisation. Creating evangelists that support and spread the message of success will galvanise your team and get the rest of the company onboard.

When evaluating the technological requirements for the project, keep an eye on the bigger picture and build to innovate in the future, not just to achieve a short term objective. A business’ data and insights landscape should be flexible enough to withstand change, secure enough to inspire confidence and durable enough to sustain long term strategic insights.

2. Make sure you have the talent in place

People, processes and technology must be aligned to achieve true and sustainable transformation. A key element to success is building a team with the right combination of business and technical acumen -- this will make or break an effective transformation.

A small, high-performing, cross-functional team that combines the best analytical, technical and business talent can experiment with different outcomes at pace and innovate quickly. If the business doesn’t have the talent in-house, start planning for the future by hiring people with the skills required to solve business challenges.

Businesses should also consider embedding data scientists in different departments so they get a holistic view of the organisation. Data scientists armed with business context are more effective at understanding, identifying and solving business problems using insights.

Don’t be afraid to bring in external support to upskill employees. As a global technical consultancy, Contino uses a “squad model” approach with customers, underpinned by open knowledge sharing workshops and other training. The benefits of this model include establishing a team that is self-sufficient and confident with new ways of working, rather than reliant on external IP.

3. Leverage the right tech

Leveraging the right technology for your business objectives will ensure you get the most from your insights. Serverless architectures and cloud-native services provide organisations with the ability to innovate, adapt and react at a pace and scale not previously possible.  Real insights can be delivered to the business and actioned in weeks, rather than months, and for a fraction of the cost.

Technology that leverages machine learning (ML) artificial intelligence (AI) and predictive monitoring, will allow businesses to recognise existing patterns, as well as calculate and predict future trends. Enablement and empowerment for front line users to make insightful business decisions and take action that capitalises on this intelligence is the end goal for organisations.

These insights help businesses to differentiate themselves in an increasingly competitive market through the provision of incredible, personalised experiences for their customers.

There is a fine line, however, between personalisation and privacy, and it’s important to know when personalisation has become too intrusive. Remember that consumers want to feel empowered, not targeted.

4. Keep data governance front of mind

With the GDPR and the Notifiable Data Breaches scheme now in force, businesses must take the necessary steps to safeguard their customer’s information and avoid getting into the media for the wrong reasons.

A business is responsible for the data it collects, especially customer-related data. All organisations must have a robust data security and governance strategy. Part of this is understanding what data the business collects and why its collected. There’s no value in accumulating data for data’s sake.

Data is one of a business’ best assets for staying ahead of the curve, but only when it’s leveraged effectively. With the right organisational planning, technology and commitment, data becomes actionable intelligence that drives competitive advantage and more informed decision-making.

Operating in this way will inevitably improve the business’ overall performance across all of its key metrics, and in today’s ultra-competitive landscape, who is not motivated to achieve that? Ultimately, it is up to business leaders to put their hands up to implement the right conditions for their organisations to get the most out of their data journey.

Related stories
Top stories
Story image
Thales on recruitment hunt for next disruptive innovations
"Recruiting new talent is part of Thales's belief in the power of innovation and technological progress to build a safer, greener and more inclusive world."
Story image
Palo Alto Networks' cloud security platform receives IRAP assessment
"We provide help protect all forms of compute, cloud native services and access to data within public and private sectors."
Story image
Jamf introduces new content filtering solution for education providers
Jamf has announced the launch of Jamf Safe Internet, a new offering that looks to deliver a safe online experience to students while offering better management options for admins.
Story image
Video: 10 Minute IT Jams - An update from Paessler
Sebastian Krüger joins us today to discuss how unified infrastructure monitoring enables MSPs to seamlessly deliver services to their clients.
Story image
Digital Fingerprint
Decline in counterfeit cherries after digital fingerprinting
Reid Fruits says there’s been a dramatic decline in counterfeit products for its cherries over the past three export seasons to Asia because of digital fingerprinting.
Story image
Australian consumers loyal to retailers who deliver speed and visibility
SOTI finds extensive order visibility and speed are the most important factors for turning one-off customers into loyal, long-term buyers.
Story image
What brands can expect from Amazon Prime Day in Australia
Amazon Prime Day is the annual two-day shopping event, kicking off this year from July 12-13 and is the global online shopping platform's biggest sales event. 
Story image
SAS wins Microsoft ISV 2022 Partner of the Year award
"We formed the SAS and Microsoft strategic partnership with a shared goal of making it easier for customers to drive better decisions in the cloud."
Story image
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Story image
Enterprise Resource Planning / ERP
Five ways your ERP is letting you down and why its time for a change
Wiise explains while moving to a new system may seem daunting, the truth is that legacy systems could be holding your business back.
Digital Transformation
Discover the 5 signs your business is ready for a cloud-based ERP. Is your business being left behind as more of your competitors switch to the cloud?
Link image
Story image
Online shopping
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Story image
The next stage for 5G in thermal materials - IDTechEx
IDTechEx says higher frequency deployments, such as mmWave devices and very different station types such as small cells, present their own technological evolution and, with it, thermal challenges. 
Story image
MYOB snaps up Sydney-based management software specialists
MYOB has announced the acquisition of Sydney-based business management software and support specialists, GT Business Solutions.
PwC's Consulting Business and PwC's Indigenous Consulting are proud to play an important role in helping Australian Indigenous Mentoring Experience build IMAGI-NATION, a free online university for marginalised communities around the world.
Link image
Story image
Without trust, your security team is dead in the water
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
WSLHD and PwC’s Consulting Business came together to solve through the challenges of COVID-19. A model of care was developed to the NSW Health Agency for Clinical Innovation guidelines with new technology platforms and an entirely new workforce.
Link image
Story image
Artificial Intelligence
Eight top DevSecOps trends to support IT innovation in 2022
The use of DevSecOps practices is growing, as it is increasingly seen as the best way to produce high-quality and secure code. So what are the current trends?
Story image
Supply chain
Supply chains continue to be disrupted, enterprises embrace circular economy
“Businesses urgently need to find a solution that can help them to manage this disruption, and transition to a circular economy."
Story image
Four things wholesale distributors need to consider for FY2023
In a post-pandemic world, there are many things for a distribution business to juggle. ERP solutions company Wiise narrows down what companies should focus on.
Supply chain
Discover the 4 critical priorities for wholesale distribution businesses in FY23. Are you worried about how supply chain issues may affect your business in 2023?
Link image
Story image
Artificial Intelligence
Juniper study reveals top AI trends in APAC region
Juniper's research shows an increase in enterprise artificial intelligence adoption over the last 12 months is yielding tangible benefits to organisations.
Story image
Progress launches latest version of network visibility solution
In Flowmon 12 network solution, Progress has expanded its support for public cloud provider flow log monitoring and launched new features.
Story image
Identity and Access Management
Ping Identity named a Leader in Access Management
Ping Identity has been named a leader in the 2022 KuppingerCole Leadership Compass report for Access Management. 
Story image
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Tech and data’s role in the changing face of compliance
Accenture's study found that 93% of respondents agree or strongly agree new technologies such as AI and cloud make compliance easier.
Story image
Artificial Intelligence
Salesforce announces new innovations for financial services
Salesforce has launched expanded financial services that offer more targeted and trusted automation to help teams unlock insights, deliver better customer service, and drive operational efficiencies.
Story image
Multi Cloud
Cloud is a tool, not a destination
For many years, “cloud” has been thought of as a destination which has led to a misguided strategy that sees an enterprise trying to shift all its applications to a single cloud provider – regardless of the specific needs and nuances of each individual workload.
Project management
Discover the 4 crucial factors for choosing the right job-costing solution. Is your team struggling to cost jobs and keep projects running on budget?
Link image
Story image
Four factors to consider when choosing the right job accounting solution
Progressive job-based businesses can achieve success by strengthening their ability to quantify every cost attributable to the delivery of an outcome for a customer.
Story image
Artificial Intelligence
Siemens expands NVIDIA partnership for industrial metaverse
Siemens is expanding its partnership with NVIDIA to enable the industrial metaverse and increase the use of AI-driven digital twin technology.
Story image
NEC expands Open RAN ecosystem with Aspire Tech acquisition
With its agreement to acquire Aspire Technology, NEC Corporation has further increased its capacity to deliver End-to-End Open RAN ecosystems.
Story image
SentinelOne integrates with Torq to empower security teams
"With Torq, security teams can extend the power of SentinelOne to systems across the organisation to benefit from a proactive security posture.”
Story image
Delinea’s Joseph Carson recognised with OnCon Icon Award
Delinea chief security scientist and advisory CISO Joseph Carson has been recognised as a Top 50 Information Security Professional in the 2022 OnCon Icon Awards.
Story image
Dicker Data
EXCLUSIVE: Why women in IT makes good business sense - Dicker Data
The Federal government wants to bolster female participation in the tech industry to at least 40% by 2030. Here's how one homegrown Australian company has already reached that goal.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Businesses unprepared to defend against ransomware attacks
Ransomware attacks continue to impact organisations worldwide with high costs, but businesses are still largely unprepared.
Story image
Data Protection
Five signs your business is ready to move to the cloud
Many organisations are thinking about moving to the cloud. But what are the signs you are ready, and what are the reasons to move?
Story image
Macquarie Data Centres
Macquarie deal to pioneer CO2-cutting data centre tech in Australia
Macquarie Data Centres has signed a multi-year deal with ResetData, an Australian first provider using Submer data centre technology. 
Story image
How New South Wales state departments achieved cloud migration success
State departments in New South Wales are heading to the cloud to achieve better workflow solutions, and one company is paving the way for their success.
Story image
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Discover the 5 ways your ERP may be letting you down. Is your current system outdated, difficult to manage, and costing you a fortune?
Link image
Story image
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Honeywell named Frankston facility services provider
Honeywell has been named the joint facility services provider for Frankston Hospital’s AU$1.1 billion redevelopment.