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Optimizely launches integrated version of specialised products

By Catherine Knowles, Thu 23 Dec 2021

Optimizely, a digital experience platform (DXP) provider, has announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products.

The integration allows these two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers, the company states.

The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud.

According to the company, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can now do the following:

  • Take advantage of B2B-specific features within the B2B Commerce Cloud
  • Use the Content Cloud to manage all the pages, templates, content and assets of their site
  • Benefit from an out-of-the-box, combined site search engine that searches products in the B2B
  • Commerce catalog while searching content in the Content Cloud and combining the results
  • Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
  • Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud

To help customers get the most from the combined products, Optimizely is also releasing a B2B-specific sample site that includes Content Cloud templates and blocks that can be used to accelerate customers build time.

Customers can leverage the provided assets or reference them as examples before customising their own, the company states.

The sample site will address the time-to-market metric that many B2B customers find critical when selecting their technology vendors.

Optimizely chief product officer Hustin Anovick says, “Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences.

"With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.”

Additionally, Optimizely has named a preferred implementation partner for the B2B Commerce Cloud Content Cloud integration in Nishtech.

Nishtech is an Optimizely Platinum Partner who has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilising the new integration, according to a statement.

Optimizely is a recognised specialist in B2B commerce and content management. The company’s digital experience platform (DXP) is designed to equip teams with the tools and insights they need to create and optimise.

The company is focused on enabling businesses to operate with data-driven confidence to create hyper-personalised experiences and build sophisticated solutions.

Nishtech is a full-service digital experience and e-commerce consultancy, and Optimizely partner since 2011. The company specialises in delivering innovative, scalable and secure digital solutions, including personalised enterprise-level B2B/B2C/B2X shopping experiences.

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