Story image

Out with the old: Melbourne IT officially relaunches as Arq Group

30 May 2018

Melbourne IT has officially re-launched as Arq group, after an event taking place at Sydney’s Circular Quay last night.

The night brought together a range of Arq employees, customers and partners, with the company using the occasion to detail why it has made the change in the first place.

Separately, the company also announced that the name change received overwhelming support from shareholders, with 99.35% voting for the change.

Arq group CEO Martin Mercer said the rebrand was important to reflect the changes the company has made over the last four years, with a number of acquisitions and additional services going beyond simple domain name hosting.

“This is not a rebranding as the function of a whim of the executive team and it’s not something we’re doing because we feel like doing it, it’s something that we’re doing because we have to do it. The time to do it has arrived,” Mercer said.  

“4 years ago, there were 280 of us selling domains and flavours of hosting. Today there are 850 of us who are using digital technology who are powering the growth of Australian businesses big and small.”

Principally, he said the name ‘Melbourne IT’ no longer represented what the business does.

“The Melbourne IT brand speaks to the business we were, rather than the business we’ve become. It speaks to the past, not to the future,” Mercer continued.

“We need a brand that makes sense to our customers and that our people can look up to and unite behind. We need a brand that serves as a magnet for the digital talent that we have to be able to recruit to keep on growing the way we’re growing. That brand is Arq Group.”

Through the rebrand, Arq Group is looking to unify its range of services, cultures and people under one banner.

The company has evolved from a domains and hosting service to a full-scale consultancy, covering digital marketing, web design, security, mobile, analytics and cloud-based solutions.

Whereas the company used to most significance in the SMB market, it has invested significant resources into building up its Enterprise Solutions business over the past four years.

The Arq Group moniker was chosen to evoke the curve connecting consultancy to clients and their customers.

Arq says it believes that the name encompasses the full spectrum of skills, expertise and capabilities of the company and promises the far-reaching connection clients can expect.

The re-brand will accompany an expansion plan to create 270 new jobs this year.

Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Attacks targeting Cisco Webex extension explode in popularity - WatchGuard
WatchGuard's Internet Security Report for Q4 2018 also finds growing use of a new sextortion phishing malware customised to individual victims.
SAS partners with NVIDIA on deep learning and computer vision
“By partnering with NVIDIA, we combine our strengths to augment human intelligence and realise the true potential of AI.” 
Why businesses must embrace automation to ensure success
“For many younger workers, the traditional view of a steady job at one company, perhaps for life, simply doesn’t reflect reality."
Dropbox invests in hosting data inside Australia
Global collaboration platform Dropbox has announced it will now host Australian customer files onshore to support its growing base in the country.
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
Worldwide spending on security to reach $103.1bil in 2019 - IDC
Managed security services will be the largest technology category in 2019.
How Cognata and NVIDIA enable autonomous vehicle simulation
“Cognata and NVIDIA are creating a robust solution that will efficiently and safely accelerate autonomous vehicles’ market entry."