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Qualtrics partners with IBM to bolster XM platform

17 May 2018

Experience management company Qualtrics has announced a strategic partnership with IBM in a bid to ‘transform the employee experience’.

In keeping with IBM’s strategy of focusing on its Watson Talent brand, the two companies are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience Management (XM) Platform, which currently counts over 8,500 global brands amongst its user base. Through the partnership, IBM Kenexa World Norms benchmarks will be running on the Qualtrics XM Platform.

The World Norms benchmarks are an industry standard knowledge dataset that consolidates 900 survey projects with over 20 million respondents across 217 countries in more than 120 languages. Qualtrics chief corporate development officer John Torrey says, “The combination of IBM’s talent management portfolio, data sets, and IBM Watson with Qualtrics’ leading XM Platform will offer clients a winning combination unlike anything ever seen in the employee experience marketplace.

“This partnership will accelerate the innovation curve in employee experience as both organisations apply their technology and expertise to help tackle major issues of today’s experience economy.”

Bob Schultz, general manager of IBM Watson Talent and Collaboration Solutions says the partnership will help accelerate the pace of innovation for IBM Kenexa clients’ talent management programs

“With this new relationship, our customers will experience the Qualtrics XM Platform coupled with IBM Watson to help their teams improve the overarching employee experience at their companies,” Schultz says.

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