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SAS increases efforts to make AI trustworthy and ethical

Amid this rapid AI disruption, SAS has increased efforts to bring trustworthy AI to customers, including an ethical AI health care lab in the Netherlands.

SAS also expanded its Data Ethics Practice by integrating its successful Data for Good program, allowing the company to consider not just the risks of AI but also its potential to improve the world.

Ethical AI health care lab

As part of its commitment to responsible innovation, SAS partners with organisations globally to explore ways to implement ethical AI within industries.

A recent example is a SAS collaboration with two Dutch organisations: Erasmus University Medical Center (Erasmus MC), one of Europe's leading academic hospitals; and Delft University of Technology (TU Delft), home of the TU Delft Digital Ethics Centre. The three organisations jointly launched the first Responsible and Ethical AI in Healthcare Lab (REAHL).

The REAHL aims to address the ethical concerns and challenges related to developing and implementing AI technologies in health care. With the rapid advancements in AI, there is a need to ensure that these technologies are designed and used in a safe, transparent and ethical way.

The REAHL brings together multidisciplinary teams of experts in AI, medicine and ethics with policymakers to collaborate on developing and implementing AI technologies that prioritise patient safety, privacy and autonomy.

This includes ensuring that AI systems are unbiased, transparent and accountable, and used in ways that respect patients' rights and values. The REAHL seeks to create a framework for ethical AI in health care that will serve as a model for medical centers and regions around the world, SAS states.

SAS is also a founding member of the Coalition for Health AI (CHAI), a community of academic health systems, organisations, and expert practitioners of AI and data science. CHAI recently released a blueprint for trustworthy AI for health care, a result of coordination led by CHAI and the National Academy of Medicine with AI experts from academic medical centers and health care, technology and other industry sectors.

In addition, SAS and fellow CHAI member Duke Health, a world-renowned academic medical center, recently announced they will explore innovative and collaborative health care solutions with data and analytics.

Expanded SAS Data Ethics Practice to explore promise of AI

The explosion of generative AI in the form of ChatGPT, Google Bard and others has taken to new levels the debate around AI in society. To explore positive AI applications, SAS recently expanded the Data Ethics Practice by integrating the company's Data for Good team.

Reggie Townsend, Vice President of the SAS Data Ethics Practice, says, "With the swift advancement of AI, we must remain diligent in keeping humans at the centre of everything we do. But it's not just protecting the vulnerable, it's seeking out opportunities to use AI to make peoples' lives better."

The SAS Data for Good team will seek out opportunities to partner with organisations to apply AI to causes that improve society. For instance, the team has previously collaborated with nonprofits to fight rainforest destruction in Brazil and explore housing discrimination in New York City. Additionally, announced today, SAS will work with the UNC Center for Galapagos Studies to apply crowd-driven AI and machine learning to help protect endangered sea turtles.

Putting responsible innovation into practice inside and outside SAS

In addition to the above, some of the responsible innovation activities at SAS in the past year include the following:

  • The company continues to innovate and improve SAS Viya, the company's flagship trustworthy AI platform. SAS Viya includes trustworthy AI capabilities like bias detection, explainability, decision auditability, model monitoring, governance and accountability, increasing confidence in government agencies' responsible AI efforts.
  • The Data Ethics Practice has fulfilled more than 200 requests for counsel on responsible innovation questions from around the company.
  • SAS launched internal training for responsible innovation that teaches data analytics practitioners what it means to innovate responsibly. Attendees learn the principles of responsible innovation and how SAS software helps enable analysts to provide a duty of care in working with data. The training will be offered externally later this year.
  • At its world headquarters in Cary, NC, SAS hosted a meeting of the National Artificial Intelligence Advisory Committee, on which Townsend serves. He also serves on the board of EqualAI.
  • SAS contributed to the Business Roundtable's Roadmap for Responsible Artificial Intelligence, which guides American businesses, policymakers and regulators on their shared journey toward responsible AI.
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