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Seeing Machines secures new USD $30 million automotive program with European OEM
Thu, 21st Dec 2023

Canberra-based company Seeing Machines has announced its seventeenth automotive program, which will be delivered for a new European Original Equipment Manufacturer (OEM). The company, known for its advanced computer vision technology, creates AI-powered operator monitoring systems to enhance transport safety. The new program, valued at an initial lifetime of USD $30 million, will be provided to an existing European Tier-1 customer under the new European OEM.

The scheme uses the Company’s FOVIO e-DME software library, an embedded Driver Monitoring Engine set to begin production in 2026. The program's initial phase will focus on fostering augmented regulatory Driver Monitoring System (DMS) features. It is anticipated that it will be implemented across various new car models, marking the initiation of a generational opportunity that encompasses both Driver and Occupant Monitoring (DMS/OMS) System functionality.

Nick DiFiore, SVP and General Manager of Automotive at Seeing Machines, offered his thoughts on the new partnership, stating, “I am delighted to be working with this new European OEM, part of a large global Automotive group where we are again proud to extend our incumbency."

DiFiore described the strong relationships developed with Tier-1 customers, noting the importance of these connections in jointly pursuing business and ensuring their ability to deliver, especially with looming regulatory deadlines in Europe. 

Nick DiFiore continued, "We continue to work closely with our small ecosystem of Tier-1 customers, where deep relationships underpin joint pursuit of business and ensure our ability to deliver, which is very important as regulatory deadlines in Europe fast approach."

"We also focus on being able to support our customers well into the future, so having the ability to expand feature sets, in this case, to incorporate occupant monitoring at a minimum, is very pleasing.”

Including the latest project, Seeing Machines has now been selected to deliver 17 expanding programs for 11 individual OEM customers. This increases the cumulative initial lifetime value of all ongoing Automotive programs to a staggering USD $366 million. Most of this revenue is forecasted to be generated between the present day and 2028.

Since its inception in Canberra in 2000, Seeing Machines has become an industry expert in vision-based monitoring technology. The company aims to revolutionise global transport safety with its portfolio of AI algorithms, embedded processing and optics, and powering products that deliver reliable, real-time understanding of vehicle operators.

The technology spans the critical measurement of where a driver is looking through to the classification of their cognitive state as it applies to accident risk. Reliable 'driver state' measurement is the end goal of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS technology to drive safety for Automotive, Commercial Fleets, Off-road and Aviation. The company has offices in Australia, the USA, Europe, and Asia and supplies technology solutions and services to industry leaders in each vertical market.