SiteMinder welcomes former Xero Managing Director Trent Innes as Chief Growth Officer

SiteMinder, the leading open hotel commerce platform, has announced the appointment of Trent Innes, former Managing Director of Xero Australia and Asia, as Chief Growth Officer. Trent, who has over 20 years of experience in the technology industry, scaled Xero to more than 1 million subscribers during his tenure. He is recognised for his contribution to the industry, having won the IT and Telecommunications Executive of the Year and Managing Director of the Year at CEO Magazine's 2017 Executive of the Year Awards.

Sankar Narayan, CEO & Managing Director at SiteMinder, is excited to welcome Trent to the leadership team, saying, "I am thrilled to welcome Trent to SiteMinder's leadership team as we continue to forge an accelerated growth path during a continuing reopening of travel in 2023." He added that he has seen Trent's hyper-focus on customers and ability to scale a global business with cloud-based technology first-hand.

Trent is equally enthusiastic about his new position, saying, "Having watched SiteMinder's growth over many years, I am thrilled to be joining such an innovative company making big moves globally, with market-leading technology that truly equips and empowers hoteliers to be the best commercial leaders they can be."

In addition to Trent's appointment, SiteMinder's leadership team also includes former Apple executive Tim Howard, who joined the company as Chief Financial Officer in January. SiteMinder won several category-defining awards at the 2023 HotelTechAwards, including Best Hotel eCommerce Platform, Best Booking Engine for the second consecutive year, and the #1 Hotelier's Choice Award, having driven over 100 million reservations for hoteliers in 2022. With these appointments, SiteMinder is well-positioned for continued growth and success in the hotel industry.