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Telstra, Google and Accenture launch 5G AR experience for AFL

By Jessie Chiang
Tue 17 May 2022

Telstra, Google and Accenture are developing a new 5G powered augmented reality (AR) experience at Melbourne's Marvel Stadium that will superimpose digital information onto a real-world environment. 

The technology taps into Telstra's latest 5G developments using machine learning and state-of-the-art computer vision powered by the ARCore Geospatial API from Google. The experience is then delivered on Google Cloud.

Google trekker devices were used to develop the experience to create a metric model of Marvel Stadium that represents the appearance and position of the physical 3D world. GPS readings and environment scans were then matched with 360-degree images using the ARCore Geospatial API.

The end product is that users can interact with content, digital character displays, virtual brand experiences and indoor wayfinding, among other features.

Telstra says it's working with the AFL and Marvel Stadium to launch the new AR wayfinding experience ahead of next year's footy season.

Telstra Group executive for products and technology Kim Krogh Andersen says the collaboration between the companies is an important step in the ambition to create one of the world's most technologically advanced stadiums.

"It will enable us to deepen our partnership with the AFL and deliver more immersive and innovative experiences for fans at Marvel Stadium," he says.

 We are excited by the potential of this augmented reality experience and how our leadership in 5G can accelerate growth and value creation in other industries and settings such as hospitals, shopping centres and airports to improve the customer experience," he says.

Google Cloud VP for Australia and New Zealand Alister Dias says innovation and customer experience is in the company's DNA and says this technology will make it easier for people to explore the grounds at Marvel Stadium.  

"Google Clouds technology will underpin next-generation 5G capabilities, transforming the way people interact with the physical environment around them," he says.

"This is only the beginning of how cloud-powered 5G AR wayfinding solutions can be used to enhance in-person experiences for all Australians." 

Accenture managing director and ANZ communications, media and technology group lead Emma Neil says visitors to Marvel Stadium will be able to use the ARCore GeoSpatial API to navigate their way to their seats.

"Beyond that, the immersive experience will continue through the App, pre-game AR shows, multi-user AR games, enhanced player analytics and performance statistics amongst other exclusive content," she says.

"Accenture is excited to be partnering with Telstra to create and help deliver truly innovative and exclusive customer experiences that fully embrace the technology that the cloud continuum, AR and 5G can ignite. In this newly emerging metaverse continuum, the potential for immersive and dynamic fan experiences is enormous."

Telstra has been working with the AFL to evolve the stadium experience, which includes a 5G upgrade to support connectivity for fans and applications such as artificial intelligence, in-stadium streaming and on-field player performance tracking.  

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