Story image

The Aussie stats behind LinkedIn's 100 million APAC membership swell

11 Aug 2016
Twitter
Facebook

New statistics from LinkedIn's Talent Trends survey have shown that the company’s been growing strong in the Asia Pacific region, doubling its member count in just two years to more than 100 million professionals. The entire APAC region accounts for 22% of the entire global member count of 450 million professionals.

“The rapid pace at which we doubled our member base from 50 to 100 million members makes this milestone even more special. It also reflects a growing understanding of the economic value of personal branding and a global professional network. At this scale, LinkedIn is in an even stronger position to help members connect to economic opportunity, whether it’s a new job, a promotion or other business opportunities,” says Olivier Legrand, managing director, LinkedIn Asia Pacific and Japan.

Australia

Australian statistics show that its member base now totals 8 million, with the most common professions being salesperson, business owner and construction/maintenance tradesperson, hinting at the state of the industry.

Meanwhile, Telstra, Commonwealth Bank and National Australia bank have the most employees on LinkedIn Australia, highlighting the importance of networking in the finance and telecommunications industries.

The top three topics Australian professionals take an interest in include 'social media', 'employee engagement' and 'design thinking', which matches up well with the most common professional skills: 'process and project management', 'customer service' and 'business development and relationship management'.

APAC

Across the entire APAC region, India has the second largest member base globally, with 37 million member. Even more than China, which totals 23 million members. Southeast Asia accounts for 18 million members.

APAC members are using LinkedIn to grow both their careers and their businesses, with 'salesperson' and 'business owners' being common titles across not only Australia but China, Singapore and Hong Kong. Professionals are dropping the cold-calling routine and instead developing connections through LinkedIn.

Additionally, APAC members are taking an interest in global news. The survey found that across Singapore, China and Hong Kong, 'European Union' was one of the most popular topics on the site in the last 90 days after Brexit.

The APAC region has its share of thought leaders, including Tony Fernandes (AirAsia Group CEO), Andrew Penn (Telstra CEO), Narenda Modi (Indian Prime Minister) and Piyush Gupta (DBS Bank Group CEO).

Some of the more unusual country-to-country connections include more than 15,000 connections between Australia and Barbados, 700 between Hong Kong and Greenland, and 1000 between Singapore and Antarctica.

Download image
Improving efficiency for better customer satisfaction
MSPs must select the right solution that provides the expertise that can be leveraged to improve efficiency, increase scalability and growth while demonstrating a positive ROI.More
Story image
09 Sep
DTCC and Accenture unveil research on blockchain governance model
The study introduces model that addresses the responsibilities and critical functions in operating and maintaining a private, permissioned DLT platform.More
Story image
Yesterday
Mining industry looks to technology for longevity
Mining firms around the world – including those in Australia – are looking to technology as the primary force that will have a major impact on their businesses in the next 15 years.More
Story image
Today
Gartner: Blockchain to be “transformational” within a decade
Gartner’s 2019 Hype Cycle for Blockchain Business shows that blockchain will have a transformational impact across industries in 5 to 10 years.More
Story image
06 Sep
IDC's Digital Transformation Awards recognise A/NZ success
The Awards recognise the achievements of organisations that have successfully digitalised one or multiple areas of their business through the application of digital and disruptive technologies.More
Story image
11 Sep
Blue Prism rolls out new intelligent automation offering
“We are adding this flexibility without compromising on key enterprise features such as security and scalability. We’ve eliminated the guesswork and taken out any objections or barriers, so innovators and business leaders can begin their RPA journey.”More