The Trade Desk has made three leadership appointments across Australia, New Zealand and Asia Pacific, spanning senior roles in ANZ business development, APAC growth and marketing transformation.
Ellyse Kostoglou has been appointed General Manager, Business Development, ANZ, replacing Stephanie Famolaro in the regional role. Famolaro has moved to Vice President, Growth, APAC, where she will oversee new business development across the region.
Jonathan Munschi has also taken on the newly created role of Business Transformation and CMO Consultancy. He will work with senior marketers on the use of AI and other emerging technologies in advertising.
The appointments mark a senior leadership reshuffle as the advertising technology company looks to expand client relationships and pursue new business across ANZ and APAC. They also come as it places greater emphasis on AI tools for advertisers.
James Bayes, Vice President, Business Development, ANZ, outlined the company's view of the changes.
"Australia and New Zealand are important markets for The Trade Desk, and these appointments reflect the depth of leadership talent we have across our business. As advertisers navigate an increasingly complex media landscape, our focus remains on helping clients embrace innovation, make more informed decisions and drive measurable business outcomes. Ellyse, Stephanie and Jonathan each bring valuable expertise and perspectives that will help us continue delivering on these priorities across ANZ and the broader APAC region," Bayes said.
Kostoglou previously held agency roles and worked at Amazon before joining The Trade Desk. She spent four years in its UK office leading major global partnerships and has worked in the Australian market for the past year.
In her new position, she will lead the ANZ business development team, which manages client relationships and supports commercial growth across the market.
"The advertising landscape is evolving rapidly, creating new opportunities for brands to connect with consumers in more meaningful and measurable ways. Having spent the past year working closely with clients in Australia, I've seen firsthand the appetite for greater innovation, transparency and performance. My focus is on building on the strong foundation we've established across ANZ, strengthening our partnerships with brands and agencies alike, and helping them drive meaningful, measurable business outcomes," Kostoglou said.
Famolaro's promotion widens her remit from ANZ to the broader Asia Pacific region. She spent nine years helping build The Trade Desk's business in Australia and New Zealand, with responsibility for client relationships and team development.
Her new role will focus on identifying and leading growth opportunities across APAC, giving her oversight of new business development in a region where advertisers are placing greater emphasis on data-led media buying.
"Across APAC, advertisers are increasingly recognising the value of independent, data-driven advertising to drive meaningful business outcomes. Having helped build The Trade Desk's presence in ANZ over the past nine years, I'm looking forward to bringing that experience to new markets and opportunities across the region. With Ellyse leading our ANZ business, we're well positioned to continue strengthening client partnerships and supporting the next phase of growth," Famolaro said.
Munschi's role is new and reflects a broader shift in the advertising market as brands consider how generative AI and automation could affect planning, buying and measurement. He will advise senior marketing executives on how technology can be applied across marketing operations and customer experience.
That remit includes helping marketers assess emerging tools and link them to business outcomes. It also places the role close to strategic questions facing Chief Marketing Officers as media and technology functions become more closely connected.
"AI is creating new possibilities for marketers, but the real opportunity lies in translating technological innovation into tangible business value. As the industry evolves, marketing leaders are increasingly focused on how they can use technology to transform their function, customer experience, and the business at large. My priority is to help clients turn emerging capabilities into meaningful competitive advantages," Munschi said.
The management changes also align with The Trade Desk's wider push into AI-based advertising products. Recent launches include Kokai Zuma, which delivered an average 32% improvement in cost per acquisition in early results, as well as Koa Assistant, Koa Agents and Open Agentic Kit.
Those products are designed to help advertisers manage workflows, assess performance and connect media spending more closely to commercial outcomes. The leadership changes indicate The Trade Desk wants senior regional executives in place as those tools become a larger part of its pitch to brands and agencies.
The business operates as an independent demand-side platform in digital advertising, a segment where competition has intensified as brands seek more control over data, buying decisions and measurement. In that context, the appointments place experienced leaders across client development, regional growth and marketing transformation at the centre of its ANZ and APAC operations.