IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Three trends shaping the broadcast and telecommunications industry

By Contributor
Wed 11 Mar 2020
FYI, this story is more than a year old

Article by BAI Communications Australia chief technology officer Stephen Farrugia.

Digital technology continues to transform the landscape of the broadcast and telecommunications industry. This trend isn’t a recent phenomenon and instead has very much been part of the sector historically. However, it is the rate of change that is significant, and this won’t slow down anytime soon. These changes create opportunities and pave the way for an exciting future and the next generation of broadcasting and telecommunications.

Here are three key trends that we have identified shaping the future of the Australian sector in 2020 and beyond:

1. The deployment of 5G solutions and the growing need for shared infrastructure 

5G is fast becoming a reality and will transform the way we live and work. Everyone will be impacted in some shape or form.

Superior connectivity is becoming a prerequisite as denser networks with higher frequencies, previously unused in mobile communications, are deployed. 5G will deliver exponentially faster download and upload speeds and reduced latency. 

A strategic priority for all major mobile network operators (MNO’s) is to build out 5G networks. However, deployment across a country like Australia presents several challenges. For example, the cost of implementation for stand-alone 5G networks, particularly outside of the metro cities, is likely to be uneconomical. MNO’s will need to rethink their traditional approach of independently deploying and operating infrastructure, looking at how they can share investment and infrastructure to address head-on the challenges that they face with the 5G roll-out.

The use of a neutral host will be key to balancing network costs with the need for dense coverage and capacity in these areas. A neutral host refers to an independent solution – a single network infrastructure provider that is owned by a non-operator third party.

This enables network infrastructure to be deployed and operated at a lower cost and within a shorter timeframe. The cost reduction is maximised by multiple operators sharing the infrastructure via a neutral host. This model has worked here in the broadcasting industry and offshore in the transit telecommunications environment providing wireless connectivity in Hong Kong, New York and Toronto underground systems. 

BAI Communications has expertise in this approach. Our infrastructure hosts several MNOs that use it to effectively provide improved connections for their customers in the New York underground systems.  

2. Terrestrial television and non-linear content offerings will coexist to meet audience expectations 

There is an undeniable exponential rise in the appetite for video on-demand (VOD) services. With plenty of options available including but not limited to Netflix, Stan, Amazon Prime and Disney Plus in addition to broadcasters with their On-Demand offerings, audiences have more choice than ever before. Despite the growth of these services, terrestrial TV continues to assert its role as a fundamental service for viewers.

The terrestrial broadcast platform covers 99 per cent of the Australian population. It is an integral link between broadcasters and their audiences with news and current affairs, live sport and entertainment, cultural events and general programming. 

Audiences rely on broadcasters to validate, contextualise and deliver content both locally and from around the world, especially in times of emergency such as during the recent bushfire season and subsequent floods. Radio and television broadcasting play a critical role in the rapid dissemination of trusted information to the public and is essential for providing safety advice during a crisis.

The reasons people are enjoying VOD are simple – convenience and choice. While the model works, customers consume their content across several providers with multiple subscriptions, which will increasingly cause frustration and decision paralysis with managing numerous channels. 

The VOD market encompasses a variety of business models, content offerings and modes of access, and the market continues to evolve. This opens the opportunity in the mid-term for an aggregator to enter the market and provide a consolidated service. Viewers can count on VOD services continuing to grow and provide an affordable, convenient and diverse viewing experience option now and into the future.

Terrestrial TV has not stood still as non-linear distribution mechanisms have developed.  An example of this is the testing over the past couple of years of the next generation of technology – DVB-T2 to test the suitability for deployment in the Australian environment.

DVB-T2, which, when combined with new compression technologies, provides the capability to deliver 4K picture quality for broadcast television channels. DVB-T2 combined with HEVC can provide a substantial leap forward to provide significant improvements in the level of definition and colour quality – four times better than the current high definition standard – as well as offering greater programming flexibility for broadcasters. The introduction and progressive transition to DVB-T2 would allow broadcasters to respond to today’s demands for capacity and picture quality proactively.

Terrestrial TV and non-linear content offerings will coexist and be of equal importance. While Video-on-demand will become mainstream throughout all demographics, linear TV will remain significant and a core service to the population. 

3. A network of networks: cross technology orchestration 

Cross technology orchestration will be a far-reaching reward of this decade’s digital transformation. As network infrastructure expands and consumer adoption grows, this advanced orchestration will cultivate continuous connectivity. 

Unparalleled innovations across devices and services such as sensors, automation, and real time data will transform operating models making them more efficient, competitive, profitable, and safer. What will be imperative with these components will be an organisations ability to reliably deliver connectivity, security, and performance seamlessly to end users and machine applications. This will redefine a broad range of industries from telecommunications to automobile, healthcare to education, transportation to entertainment, and everything in between.

Looking ahead, we can expect to see industries across sectors and geographies take advantage of faster download and upload speeds, smoother streaming of online content, higher-quality voice and video calls, higher-quality picture, more reliable mobile connections, greater number of connected IoT devices and ultimately expansion of advanced technologies and development of truly ‘smart cities’.

Trends in improved performance and reduced costs are set to continue. This will require the industry, with the appropriate policy frameworks and assistance from government, to work collaboratively together. This has been and will continue to occur but will need to become more prevalent.

In both the Australian broadcast and telecommunications sectors, leaders will need to redefine traditional business models and transition from dedicated separated distribution networks. The key to thriving in this era of transformation will be the industry’s ability to provide customers with the very best user experience at the lowest cost using seamless, “invisible” technology.

BAI Communications Australia is a neutral host broadcast and telecommunications service provider. Its nationwide network, paired with engineering, delivery and operational capability, makes the company a trusted partner to deliver high-quality connectivity solutions. The company's ability to scale and adapt allows it to plan for its customers’ future by applying technology innovation in an ever-evolving industry.

Related stories
Top stories
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
MailGuard warns of new scam targeting Telstra customers
Telstra customers in Australia are being warned of a new scam involving "Unsuccessful Payment" messages.
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Boost Mobile
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Story image
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Story image
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Fastly acquires Glitch, enables faster developer innovation
"This acquisition brings together two of the worlds best ecosystems for application development into a single, seamless developer experience."
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Cyber attacks
Devastating cyber attacks expected to hit energy sector
Energy executives anticipate life, property, and environment-compromising cyber attacks on the sector within the next two years.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Sysdig unveils new Kubernetes troubleshooting and cloud innovations
Sysdig has introduced two new innovations that look to help bolster cloud services and simplify Kubernetes troubleshooting.
Story image
Infosec unveils role-guided cybersecurity training roadmaps 
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
New Relic
New Relic launches vulnerability management platform
New Relic has introduced New Relic Vulnerability Management to help organisations find and address security risks faster and with greater precision.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
NetApp launches Spot PC, a new Desktop-as-a-Service solution
This is a new managed cloud DaaS solution with security, automation, observability and optimisation capabilities, designed for the needs of today.
Story image
Ponemon Institute
Email revealed to be riskiest channel for data loss
More than half (60%) of organisations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Australian space tech startup secures SpaceX support
Space Machines Company has secured the support of SpaceX as a launch partner in carrying SMC's Optimus Orbital Transfer Vehicle to space next year.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Managed service provider
Barracuda MSP Day 2022 highlights MSP opportunities
Barracuda Networks has released a report showing global services-related MSP revenue is set to increase by more than a third in 2022 compared to 2021.
Story image
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Women in Technology
Huawei webinar emphasises the importance of women in tech
Industry findings by Coursera discussed as part of a webinar jointly organised by Huawei and Reuters Events found 6% more women enrolled in tech courses this year than in 2021.
Story image
Multi Cloud
Red Hat updates dev tools, empowers use of hybrid and multicloud
Red Hat has unveiled updates across its portfolio of developer tools, designed to help organisations build and deliver applications faster.
Story image
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
SPS network now available to CrescoData eCommerce customers
CrescoData, a Pitney Bowes Company and PaaS business in the commerce space, says its customers can now connect to the SPS Commerce Retail Network.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Equinix announces milestones on sustainability commitments
Equinix has released its 2021 Sustainability Report which outlines progress, innovation and accomplishments on key ESG commitments.
Story image
Telstra enters into new RSP agreement with Opticomm
Telstra has entered into an RSP agreement with Opticomm (A Uniti Group Limited subsidiary) to provide network fibre services to customers.
Story image
Alteryx releases updates, empowers data insights for enterprise
Alteryx has released new advancements designed to aid enterprises with cloud analytics, democratise insights and ensure data governance.