Wavelink unveils 5thWave to boost lifecycle management

Wavelink has introduced 5thWave, a service aimed at enhancing asset and customer lifecycle management for its partners.

5thWave is designed to facilitate optimisation of renewals, upgrades, and technology refresh cycles. The service, which automates and streamlines the renewal process, allows channel partners to seize revenue opportunities and take a proactive approach to technology upgrades and cross-selling opportunities.

Built on the iasset.com platform, 5thWave is integrated into Wavelink's NetSuite ERP and Fortinet API. This integration delivers automated renewal quotes, significantly decreasing the time required to produce and dispatch a quote. The launch is timely, as the broader market braces for technology refreshes, including Fortinet's firewall upgrade cycle expected to commence in 2025.

The service comes as entities evaluate their security environments, driven by advancements in artificial intelligence (AI)-driven security solutions and post-pandemic infrastructure maturity. It aims to provide partners with the necessary tools and intelligence to effectively manage these transitions, mitigating the risk of overlooked renewals and facilitating seamless technology upgrades.

"Wavelink recognises that partners are under increasing pressure to manage complex customer lifecycles while identifying new opportunities for growth. 5thWave takes the burden out of asset and renewal management, giving partners a data-driven, automated solution that keeps customers on track and optimises sales opportunities. Wavelink is helping partners protect their existing business while unlocking new revenue streams by removing inefficiencies and automating key processes," said Ilan Rubin, Chief Executive Officer of Wavelink.

5thWave offers a proactive approach to asset lifecycle management, featuring multiple renewal notifications through the iasset.com platform at intervals of 90, 60, and 30 days before expiration, plus follow-up after expiry to ensure smooth contract transitions. Wavelink has established a dedicated team of five customer experience specialists to analyse installation base data and to pinpoint opportunities for upgrades, cross-sells, and upsells. These specialists also deliver targeted, partner-specific sales campaigns.

Ilan Rubin stated, "Wavelink's ongoing development of 5thWave will continue to enhance functionality for both partners and vendors, and the company is committed to onboarding additional vendors following a successful launch with Fortinet. Wavelink is investing in continuous improvements to keep partners ahead of renewal cycles and evolving technology demands."

Scott Frew, Chief Executive Officer of iasset.com, commented, "iasset.com is thrilled to support Wavelink's growth by automating sales processes and accelerating business success. Wavelink's iasset.com implementation showcases how channel players can use cutting-edge revenue technology while integrating with existing systems seamlessly. This can be achieved with minimal disruption while delivering immediate, tangible benefits in cost reduction, revenue growth, and competitive advantage."

Wavelink emphasises that 5thWave moves beyond renewals, providing a strategic advantage for partners by eliminating the need for manual generation of quotes, tracking expiration dates, or chasing renewals. This allows partners to focus on fostering stronger customer relationships and maximising revenue potential.

Since implementing iasset.com in September 2024, Wavelink has generated AUD $5.6 million in revenue, with 60 per cent of all renewal quotes now validated automatically.

Ilan Rubin added, "Wavelink's investment in 5thWave is about more than just automation; it's about empowering partners with a smarter, more strategic approach to lifecycle management. Fortinet's upcoming refresh cycle and broader AI-driven transformations mean having the ability to manage technology transitions proactively is crucial. 5thWave prepares Wavelink's partners to navigate these changes confidently while securing long-term customer retention and growth."