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What businesses can learn from Pokémon Go success

By Shannon Williams, Fri 26 Aug 2016
FYI, this story is more than a year old

The popularity of the Pokémon Go app spread like wildfire across the globe. Its success is something businesses should take note of, according to REFFIND.   REFFIND says businesses should pay attention to the success of the Pokémon Go app to learn more about human resources, believing there are three key learnings that businesses should take into consideration.

1. User experience is key

Pokémon Go has a simple interface and is fun to use, helping to drive excellent user experience (UX).

This tells businesses that digital tools play an important role in maintaining employee engagement, REFFIND says.

Businesses should consider adopting software and platforms that are user-friendly and intuitive to help drive engagement levels. 

“If new business technology is difficult to use or requires extensive training, it’s a waste of time and money,” comments Rob van Es, acting CEO, REFFIND.

“Just like Pokémon Go, businesses need their technology to become an extension of the user without them having to really think about it, to really drive value.”

2. Recognition drives performance

Pokémon Go shows businesses that rewarding and recognising achievement leads to a more engaged workforce and better workplace performance.

"The app lets users recognise their peers as they progress through the game which helps to drive engagement. Businesses can increase employee satisfaction levels and productivity by setting clear metrics for employees and fostering a healthy sense of competition for them to achieve their goals,” says van Es.

3. Community

Pokémon Go provides a sense of community for users by connecting players to share good and bad experiences, REFFIND says.  This means they are highly engaged in the game. Businesses can also rally employees around a cause and help them feel included and invested in the organisation.

“To help get the workforce excited about a goal and its execution, businesses should look for ways to develop an inclusive environment,” says van Es.

“The more employees feel a sense of camaraderie, the more they will work together to achieve their common goals,” he explains. 

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