06 Jul 2021
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Wiise shakes up leadership team in preparation for new phase of growth

By Catherine Knowles

Wiise has appointed ex-Dropbox Australia MD as its new CEO and brought on a new head of sales and channel, with both focused on accelerating growth for the company.

Charlie Wood, a Sydney-based entrepreneur who formerly headed up Dropbox A/NZ, will take the reins as CEO. Wood will lead Wiise through its next phase of expansion with an aim to double its growth and boost its market share in the cloud ERP space.

In addition, the company has appointed outgoing CEO Jonathan Attia as a board advisor.

The appointments come as Wiise enters a rapid scale-up phase, following growth of more than 100% year on year for the past three years.

Wood says he's looking forward to working with Wiise’s team, and building and growing the company further.

He says, "Joining Wiise is a very exciting and unique opportunity. The acceleration of digital transformation to cloud and SaaS based platforms is really in this moment.

"Wiise is in a unique position to help its customer and partner network capitalise on that opportunity and drive great business value. Wiise has a fantastic start-up feel where innovation and creativity are championed.

"I look forward to taking the team to the next level, and delivering on the market opportunity in Australia and internationally."

For the newly created head of sales and channel position, Wiise has appointed experienced sales professional and entrepreneur Lex Feltham.

Feltham, who has held senior roles at Adobe, Qantas, SAP and Salesforce, will be tasked with driving strategy development and execution across all Wiise sales channels.

Feltham says, "Its the ideal time for a company like Wiise to scale up. The cloud ERP market is experiencing explosive growth, with the pandemic further driving its adoption.

"With such an innovative and easy to use solution, the time is ripe for a company like Wiise to expand and win market share. With a great team on board, the sky's the limit."

Jonathan Attia, outgoing CEO, commented on the announcement.

He says, "After starting and growing this fantastic business over the past four years, family commitments have required me to make a return to the UK.

"With the team now expanded to 30 people and counting, achieving consecutive periods of 100% year on year customer growth, the business needs a visionary leader who can shape and drive strategy and culture and continue its growth trajectory.

"Charlie Wood was the standout candidate for the role. His proven track record with startups and scaleups, combined with an in-depth knowledge of the sector and a passion for digital transformation and innovation, make him ideal to take Wiise forward. We're delighted to have him on board."

He concludes, "I'll be joining the Wiise board as an advisor to provide continuity and strategic input and I'm excited to hand over the reins of this business, whilst playing a part of its continued success.”

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