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Zero Latency appoints Daniel Littlepage as Chief Growth Officer to Drive International Expansion
Thu, 28th Sep 2023

Zero Latency, the global leader in immersive entertainment and creator of the world's largest free-roam VR network, has appointed Daniel Littlepage as its new Chief Growth Officer (CGO). In his role, Littlepage will be charged with reshaping the growth strategy of Zero Latency and expanding the company's international presence.

Littlepage, whose post draws on over two decades of experience in executive growth leadership in complex global B2B marketplaces, will specifically bolster the company's existing venues with personalised strategies to ensure their continuous success. His passion for driving organisations through hypergrowth via the implementation of advanced growth and operational practices will likely prove invaluable to his new role.

"What's been impressive is the level of organic growth Zero Latency has experienced since its inception. We want to layer on top of that now and welcome new and exciting licensees to the global mix. Free-roam VR is a massive growth area in the already burgeoning Experiential Entertainment industry," says Littlepage. He adds, "The applications are endless, so that's really exciting. You're interacting with physical people within a digital space and the whole experience is unbelievably immersive. I can't wait to contribute and support the next steps in this important growth period for Zero Latency."

Prior to Littlepage's appointment, Zero Latency had on-boarded Hayley Mckenzie as their Chief Marketing Officer (CMO) in January this year. Mckenzie has, in recent months, strengthened the company's end-to-end marketing function, tackling the challenges of fast global growth.

"We have built a solid executive team, supported by a passionate global team and flanked by marketing specialists who will be able to ensure Zero Latency is in the best position to grow even further," shares Mckenzie. "We have new venues opening regularly and we are targeting 100 venues open globally by year-end. It's such a compelling category and with people looking for more activities where they can connect with their friends and family, we're aiming to bolster our activities with more exciting announcements to come in the near future."

Both Littlepage and Mckenzie's roles set them at the main HQ in Melbourne, Australia. For almost a decade, Zero Latency has been breaking new ground in VR and location-based experiences. From the first-ever free-roam VR venue in 2015, the company now boasts over 80 venues spread across more than 27 countries, satisfying the gaming appetites of over 3 million players globally.