A/B testing stories

Blackpepper turns to Fastly's Next-Gen WAF as online retail traffic surges and attack threats rise across its AWS-driven eCommerce sites.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Australian online retailers are splitting into AI winners and laggards, as Ecommerce Equation says focused uses are lifting conversion, forecasting and margins.

Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Contentful opens an Australian arm and expands ANZ hiring, backing rising enterprise demand for composable digital experience tools.

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Amplitude has launched autonomous AI analytics agents that watch product usage, flag metric shifts and recommend fixes across popular tools.

OpenAI debuts GPT-5.3 Codex Spark, a Cerebras-powered research preview promising ultra-fast, real-time coding for ChatGPT Pro users.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.