A/B testing stories - Page 2

cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

Confluent unveils Streaming Agents in Confluent Cloud for Apache Flink, enabling businesses to scale AI agents that analyse and act on real-time data.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Umbraco marks 20 years of open-source CMS with its third annual Impact Report, showcasing community engagement and sustainability strides.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Yandex has launched Perforator, an open-source tool that helps developers optimise server resource usage and potentially save millions in costs.

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.