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Adobe Advertising Cloud
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Adobe extends digital experience portfolio to SMB and mid-market
SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future-proof their success.
Adobe Advertising Ambassador program launches in Australia
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe Advertising Cloud’s updated UI And AI features driving higher ROI
Adobe Advertising Cloud Search is simplifying the process for using audience targeting in search marketing.