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Adobe Advertising Cloud
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Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe Advertising Cloud’s updated UI And AI features driving higher ROI
Adobe Advertising Cloud Search is simplifying the process for using audience targeting in search marketing.