Teads extends its Australian ad deal with Nine for three years, keeping formats across major titles and the 9News app in premium digital environments.
Amazon's Australian ad business surges as Pattern says revenue jumped 62% to USD $392 million, outpacing Meta, TikTok and Google.
Global Advertising Technologies (Adtech) stories
StackAdapt opens early ChatGPT ad channel for marketers in a pilot that could let brands test placements and reach shoppers during product research.
PropellerAds report shows cloaking caused 68.1% of Q1 suspensions as 36,085 campaigns were rejected in the latest ad safety review.
NCA data shared via Global Signal Exchange helps Google disrupt nearly 50,000 fraud accounts and 5,000 fake websites.
Google widens AI Max into Shopping and travel ads, adding Gemini-based controls for messaging, search matching and compliant copy.
Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.
Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.
Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.
Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.
New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.
Teads and LG Ad Solutions widen connected TV partnership across APAC and Europe, adding markets and a single buying route for LG Smart TV inventory.
Accel backs Tel Aviv-based ZyG with USD $60 million for its AI-powered operating system to help direct-to-consumer brands scale.
OpenAI widens ChatGPT ads access with a beta self-serve Ads Manager in the US, CPC bidding and new measurement tools for advertisers.
Singapore fans set to split 2026 World Cup viewing across mobile, laptops and TV as OTT and connected TV rise 27%, Nexxen says.
Koddi partners with Comcast's Universal Ads to give retailers and brands self-service access to premium TV inventory, targeting and closed-loop measurement.
nmatic.ai and Alibi Studios launch The Next Valley, a hybrid AI VFX studio led by Mark Benson, Nick Price and Nicolas Cotta.
KERV.ai launches Moment Match Engine to pair video scenes with shopping signals, aiming to boost contextual video ads for publishers and brands.
Founders can stretch budgets and sharpen campaigns with six affordable digital marketing platforms, from email automation to skills training.
UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.
