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Advertising Technologies (Adtech) Stories - Page 35

Australian Stories

Advertising Technologies (Adtech) stories

Majority of Australians concerned about AI adoption at work
Marketing Technologies

Majority of Australians concerned about AI adoption at work

Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

By Shannon Williams • 3 min read • Tue, 1st Aug 2023

Global Stories

Advertising Technologies (Adtech) stories

Zitcha partners with tyresales to optimise retail media networks
Data Analytics

Zitcha partners with tyresales to optimise retail media networks

Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.

By Sean Mitchell • 2 min read • Mon, 16th Oct 2023
Adtech startup, Vudoo, expands with strategic hires & london office
Marketing Technologies

Adtech startup, Vudoo, expands with strategic hires & london office

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

By Sean Mitchell • 3 min read • Wed, 11th Oct 2023
Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
EduTech

Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

By Imee Dequito • 3 min read • Wed, 27th Sep 2023
Channel Factory bolsters ANZ leadership team
Marketing Technologies

Channel Factory bolsters ANZ leadership team

Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.

By Imee Dequito • 3 min read • Wed, 6th Sep 2023
BlackBerry appoints Neelam Sandhu as CMO
Marketing Technologies

BlackBerry appoints Neelam Sandhu as CMO

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

By Imee Dequito • 3 min read • Fri, 18th Aug 2023
Public AI debuts its AI-assisted ad creation in Australia
Marketing Technologies

Public AI debuts its AI-assisted ad creation in Australia

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

By Gaurav Sharma • 3 min read • Thu, 17th Aug 2023
Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Marketing Technologies

Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

By Sean Mitchell • 3 min read • Mon, 14th Aug 2023
LiveRamp and Pinterest enhance advertisement opportunities
Marketing Technologies

LiveRamp and Pinterest enhance advertisement opportunities

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

By Catherine Knowles • 3 min read • Thu, 10th Aug 2023
87% of ad professionals believe automation can improve profitability
Marketing Technologies

87% of ad professionals believe automation can improve profitability

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

By Catherine Knowles • 3 min read • Fri, 21st Jul 2023
A contemporary technological solution for modern marketing
Customer Relationship Management

A contemporary technological solution for modern marketing

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

By Vrushali Prasade • 4 min read • Fri, 14th Jul 2023
APAC marketers welcoming end of third-party cookies - report
Marketing Technologies

APAC marketers welcoming end of third-party cookies - report

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

By Catherine Knowles • 5 min read • Wed, 5th Jul 2023
Navigating the new generation of targeting, privacy and paid media
Marketing Technologies

Navigating the new generation of targeting, privacy and paid media

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.

By Billy Loizou • 5 min read • Fri, 23rd Jun 2023
Exclusive: CitrusAd highlights the importance of retail media
Marketing Technologies

Exclusive: CitrusAd highlights the importance of retail media

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

By Tom Raynel • 6 min read • Wed, 7th Jun 2023
WPP and NVIDIA partner to build generative AI content engine
Marketing Technologies

WPP and NVIDIA partner to build generative AI content engine

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

By Kaleah Salmon • 3 min read • Tue, 30th May 2023

Stories from Other Regions

Advertising Technologies (Adtech) stories

Consumer experience: Is it forgotten in the Retail Media frenzy?
Data Analytics

Consumer experience: Is it forgotten in the Retail Media frenzy?

Ultimately, it's about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

By Alban Villani • 3 min read • Tue, 22nd Aug 2023
1 in 3 UK customers wary of AI-generated ads: Menlo Security
Malware

1 in 3 UK customers wary of AI-generated ads: Menlo Security

One in Three UK consumers believes that over half of online ads are now AI generated but are unaware of how risky they are to click on.

By Gaurav Sharma • 5 min read • Fri, 16th Jun 2023