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MyRepublic's Halloween promo narrowly escapes death by complaint
Unified Communications

MyRepublic's Halloween promo narrowly escapes death by complaint

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

By Sara Barker • 2 min read • Mon, 12th Dec 2016
2016 sees TechDay double in size – our highlights for the year
Marketing Technologies

2016 sees TechDay double in size – our highlights for the year

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

By Ashton Young • 2 min read • Mon, 21st Nov 2016
Invite us to your party and we'll publish a story #PartyWatch
Marketing Technologies

Invite us to your party and we'll publish a story #PartyWatch

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

By Ashton Young • 2 min read • Fri, 18th Nov 2016
Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts
Marketing Technologies

Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

By Patrick Pilcher • 2 min read • Wed, 14th Sep 2016
A new way to control the ads you see on Facebook
Marketing Technologies

A new way to control the ads you see on Facebook

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

By Andrew Bosworth • 3 min read • Wed, 17th Aug 2016
Facebook goes “video first” in search of TV ad dollars
Marketing Technologies

Facebook goes “video first” in search of TV ad dollars

Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.

By Nick Thomas • 3 min read • Wed, 10th Aug 2016
Facebook to improve 'ad preference' management & thwart adblockers
Marketing Technologies

Facebook to improve 'ad preference' management & thwart adblockers

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

By Sara Barker • 2 min read • Wed, 10th Aug 2016
Is your product the new form of marketing?
Marketing Technologies

Is your product the new form of marketing?

Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

By Jake Sorofman • 2 min read • Wed, 20th Apr 2016
Facebook launches video storytelling for SMBs
Marketing Technologies

Facebook launches video storytelling for SMBs

Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.

By Heather Wright • 2 min read • Thu, 3rd Mar 2016
Mobile advertising analytics company opens Sydney office
Data Analytics

Mobile advertising analytics company opens Sydney office

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

By Catherine Knowles • 2 min read • Tue, 27th Oct 2015
Second digital revolution to bring $4.8 trillion spend
Data Analytics

Second digital revolution to bring $4.8 trillion spend

A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.

By Heather Wright • 3 min read • Thu, 15th Oct 2015
Facebook to share more of your internet habits with advertisers
Marketing Technologies

Facebook to share more of your internet habits with advertisers

Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.

By Shannon Williams • 2 min read • Mon, 21st Sep 2015

Stories from Other Regions

Advertising Technologies (Adtech) stories

Survey finds publishers better than non-publishers on every measure of ad effectiveness
Marketing Technologies

Survey finds publishers better than non-publishers on every measure of ad effectiveness

A recent survey has made it clear – digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift.

By Ashton Young • 2 min read • Thu, 13th Oct 2016
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Marketing Technologies

Facebook Blueprint for marketers hits 1 million enrolments; launches new features

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

By Sara Barker • 2 min read • Thu, 15th Sep 2016
Google's ad listings are about to change: Here's what your SMB needs to know
Marketing Technologies

Google's ad listings are about to change: Here's what your SMB needs to know

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

By Sara Barker • 3 min read • Tue, 23rd Aug 2016
Postr : Earn rewards for adverts on your lockscreen
Marketing Technologies

Postr : Earn rewards for adverts on your lockscreen

New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.

By Dave Moskovitz • 4 min read • Mon, 27th Jun 2016
Young Kiwis leading the way online
Marketing Technologies

Young Kiwis leading the way online

NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.

By Shannon Williams • 2 min read • Fri, 4th Mar 2016
Why you should choose Educators over Interface
EduTech

Why you should choose Educators over Interface

Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.

By Shannon Williams • 2 min read • Sun, 30th Aug 2015