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Advertising Technologies (Adtech) stories

Startup teaches children strategies for resisting ads and in-app purchases
Marketing Technologies

Startup teaches children strategies for resisting ads and in-app purchases

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

By Shannon Williams • 2 min read • Mon, 30th Mar 2015
Spark Digital new head of marketing a 'real coup'
Software-as-a-Service

Spark Digital new head of marketing a 'real coup'

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.

By Shannon Williams • 2 min read • Fri, 23rd Jan 2015
Britannia takes down TV ads, working with FMA over UK pension ads
Marketing Technologies

Britannia takes down TV ads, working with FMA over UK pension ads

Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.

By Pattrick Smellie • 3 min read • Fri, 19th Dec 2014
Intimacy, mindset and innovation key for digital advertising success
Digital Signage

Intimacy, mindset and innovation key for digital advertising success

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.

By Catherine Knowles • 3 min read • Mon, 17th Nov 2014
No escaping TV ads with new Kiwi technology
Marketing Technologies

No escaping TV ads with new Kiwi technology

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

By Shannon Williams • 3 min read • Wed, 5th Nov 2014
Enterprise this... the dramatic shift to online advertising
Marketing Technologies

Enterprise this... the dramatic shift to online advertising

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

By Staff Writer • 2 min read • Fri, 4th Jul 2014
Intel boosts global strategy with new marketing chief
Marketing Technologies

Intel boosts global strategy with new marketing chief

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

By Staff Writer • 2 min read • Wed, 7th May 2014
Mobile ad spend set to smash $18 billion
Marketing Technologies

Mobile ad spend set to smash $18 billion

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

By Staff Writer • 2 min read • Thu, 23rd Jan 2014
Microsoft listens to partner feedback… and responds
Marketing Technologies

Microsoft listens to partner feedback… and responds

Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.

By Staff Writer • 4 min read • Thu, 28th Nov 2013
Vodafone changes ad, Telecom drops court case
Gaming

Vodafone changes ad, Telecom drops court case

Telecom drops high court case against rival telco following a number of changes to Vodafone's 'SuperNet' advertising campaign.

By Staff Writer • 3 min read • Tue, 13th Aug 2013
Stocks are rising…Facebook's capitalising
Marketing Technologies

Stocks are rising…Facebook's capitalising

Ads, Ads, and yes, more Ads as social networking site smashes financial expectations with over one million advertisers now on board.

By Staff Writer • 3 min read • Thu, 25th Jul 2013
Would you pay $10 for no Facebook ads?
Marketing Technologies

Would you pay $10 for no Facebook ads?

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

By Staff Writer • 3 min read • Thu, 25th Jul 2013

Stories from Other Regions

Advertising Technologies (Adtech) stories

Television NZ expects to resume dividends in 2016, pick up in ad revenue
Marketing Technologies

Television NZ expects to resume dividends in 2016, pick up in ad revenue

Television New Zealand, the state-owned broadcaster, expects to resume dividend payments in 2016, having gained approvals to halt payments in fiscal 2.

By Pattrick Smellie • 3 min read • Thu, 12th Mar 2015
CORRECT: Xero 3Q cash burn accelerates for a second quarter
Fintech

CORRECT: Xero 3Q cash burn accelerates for a second quarter

Xero, the cloud-based accounting firm, accelerated its quarterly cash burn in the September quarter from the June period as marketing spend and fit.

By Pattrick Smellie • 2 min read • Mon, 3rd Nov 2014
More Kiwis using technology to avoid commercials
Digital Signage

More Kiwis using technology to avoid commercials

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.

By Catherine Knowles • 2 min read • Mon, 20th Oct 2014
Noel Leeming aims to build '100-year business' with company rebrand
Marketing Technologies

Noel Leeming aims to build '100-year business' with company rebrand

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

By Heather Wright • 4 min read • Tue, 9th Sep 2014
Kiwi Start-Up launches mobile lock-screen advertising
Marketing Technologies

Kiwi Start-Up launches mobile lock-screen advertising

This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.

By Staff Writer • 3 min read • Fri, 29th Nov 2013
Google: Businesses can benefit from mobile Kiwis
Marketing Technologies

Google: Businesses can benefit from mobile Kiwis

Half of NZ now smartphone-savvy, yet businesses lag in making sites mobile-friendly, missing vital sales, warns Google.

By Staff Writer • 4 min read • Thu, 25th Jul 2013