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Google NZ workers keep pace as online ad sales grow
Marketing Technologies

Google NZ workers keep pace as online ad sales grow

Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.

By Pattrick Smellie • 3 min read • Wed, 8th May 2013
Google posts “strong start” to 2013
Marketing Technologies

Google posts “strong start” to 2013

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.

By Staff Writer • 3 min read • Fri, 19th Apr 2013
Fastest growing online jobs in 2012
Hyperscale

Fastest growing online jobs in 2012

Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.

By Staff Writer • 3 min read • Thu, 31st Jan 2013
Charlie Bit My Finger video…
Marketing Technologies

Charlie Bit My Finger video…

Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.

By Staff Writer • 1 min read • Thu, 20th Dec 2012
Global online video market to hit US$37 billion by 2017
Marketing Technologies

Global online video market to hit US$37 billion by 2017

Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.

By Staff Writer • 2 min read • Tue, 27th Nov 2012
Android App of the Week - Instapaper
Marketing Technologies

Android App of the Week - Instapaper

Instapaper is the ultimate Android app to save and read web pages offline, perfect for those moments when you're on the go. Get it now for just USD $3.96!.

By Shannon Williams • 2 min read • Thu, 25th Oct 2012
Google moves threaten independent legal counsel
Marketing Technologies

Google moves threaten independent legal counsel

Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.

By Staff Writer • 2 min read • Fri, 12th Oct 2012
Android App of the Week - The Rock FM
Marketing Technologies

Android App of the Week - The Rock FM

The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.

By Staff Writer • 2 min read • Thu, 11th Oct 2012
Facebook searching for Google war
Marketing Technologies

Facebook searching for Google war

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.

By Staff Writer • 2 min read • Mon, 17th Sep 2012
NZ's mobile ad spending increases
Unified Communications

NZ's mobile ad spending increases

Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.

By Staff Writer • 2 min read • Mon, 27th Aug 2012
Ads on mobile devices are the least trusted by consumers: Nielsen
Marketing Technologies

Ads on mobile devices are the least trusted by consumers: Nielsen

Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.

By Staff Writer • 2 min read • Thu, 12th Apr 2012
Bus stop ad can only be seen by girls
Marketing Technologies

Bus stop ad can only be seen by girls

Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.

By Staff Writer • 1 min read • Wed, 22nd Feb 2012
News publishers not matching ads to readers
Marketing Technologies

News publishers not matching ads to readers

In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.

By Staff Writer • 2 min read • Tue, 14th Feb 2012
Steve Jobs Android ad: homage or horror?
Marketing Technologies

Steve Jobs Android ad: homage or horror?

A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.

By Staff Writer • 1 min read • Fri, 3rd Feb 2012
Apple fans get 'Samsunged' in new ad
Marketing Technologies

Apple fans get 'Samsunged' in new ad

Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.

By Staff Writer • 2 min read • Mon, 23rd Jan 2012

Stories from Other Regions

Advertising Technologies (Adtech) stories

Trade Me beats profit forecast
Marketing Technologies

Trade Me beats profit forecast

Kiwi online trading company reports maiden full-year profit, with long-term targets also on track thanks to increase in mobile phone trading.

By Staff Writer • 2 min read • Wed, 22nd Aug 2012
Online agency sells $13m of property in 9 months
Marketing Technologies

Online agency sells $13m of property in 9 months

In just nine months, online real estate agency 200 Square has sold NZD $13 million worth of property, revolutionising the industry with its innovative platform.

By Staff Writer • 2 min read • Fri, 13th Apr 2012
Mobile ads have 'enormous potential'
Marketing Technologies

Mobile ads have 'enormous potential'

A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.

By Staff Writer • 2 min read • Wed, 15th Feb 2012