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Internet ad revenues soaring in the US
Marketing Technologies

Internet ad revenues soaring in the US

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

By Staff Writer • 1 min read • Fri, 30th Sep 2011
LinkedIn posts solid revenue, profit
Marketing Technologies

LinkedIn posts solid revenue, profit

LinkedIn reports a 120% revenue rise and a 5% profit increase, easing fears of another tech bubble burst with its impressive Q2 post-IPO performance.

By Staff Writer • 1 min read • Fri, 5th Aug 2011
Online advertising spend up 388%
Unified Communications

Online advertising spend up 388%

Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.

By Staff Writer • 1 min read • Mon, 1st Aug 2011
Digital signage
Digital Signage

Digital signage

NTT's new digital signage system uses intelligent technology to deliver targeted advertising based on the presence of people nearby.

By Staff Writer • 1 min read • Fri, 1st Jul 2011
Google gets admeld
Marketing Technologies

Google gets admeld

Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.

By Staff Writer • 2 min read • Tue, 14th Jun 2011
Personalised advertising: it's a personal choice
Marketing Technologies

Personalised advertising: it's a personal choice

You're surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.

By Staff Writer • 3 min read • Sun, 1st May 2011
Video killed the radio star
Marketing Technologies

Video killed the radio star

Back before the invention of the internet, and even the invention of TV, people used to tune to a little old thing called the radio.

By Staff Writer • 1 min read • Fri, 1st Apr 2011
Facebook turns your posts into spam with 'sponsored stories'
Marketing Technologies

Facebook turns your posts into spam with 'sponsored stories'

Facebook's new 'Sponsored Stories' feature turns your likes and check-ins into ads, spamming your friends' feeds without any option to opt out.

By Staff Writer • 2 min read • Tue, 1st Mar 2011
Ads fund free mobile videos
Marketing Technologies

Ads fund free mobile videos

3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.

By Staff Writer • 2 min read • Tue, 17th Aug 2010
Facebook fails in customer satisfaction
Marketing Technologies

Facebook fails in customer satisfaction

Facebook has hit rock bottom in customer satisfaction, ranking even lower than the US IRS, reveals a ForeSee Results report.

By Staff Writer • 1 min read • Wed, 21st Jul 2010

Stories from Other Regions

Advertising Technologies (Adtech) stories

Seven tips for marketing your small business
EduTech

Seven tips for marketing your small business

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.

By Staff Writer • 3 min read • Thu, 10th Nov 2011
Online advertising picking up pace
Marketing Technologies

Online advertising picking up pace

New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.

By Staff Writer • 1 min read • Tue, 23rd Aug 2011
Online advertising for dummies event coming
Marketing Technologies

Online advertising for dummies event coming

Learn the ropes of online advertising with experts at the Digital Overview for Newbies event, perfect for industry novices. Dive in on 10th August.

By Staff Writer • 1 min read • Mon, 27th Jun 2011
Kiwis embrace online advertising
Marketing Technologies

Kiwis embrace online advertising

New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.

By Staff Writer • 1 min read • Tue, 17th May 2011
Last tickets avail for IAB Tabvertising event
Marketing Technologies

Last tickets avail for IAB Tabvertising event

Hurry to secure the last tickets for the IAB's Tabvertising event in Wellington, shining a light on tablet advertising opportunities.

By Staff Writer • 1 min read • Fri, 6th May 2011
Govt launches small business promotion
EduTech

Govt launches small business promotion

New Zealand launches a nationwide competition to find the best business plan, offering over NZD $60,000 in cash and services to SMBs with innovative ideas.

By Staff Writer • 1 min read • Wed, 27th Apr 2011
Microsoft NZ unveils new partner network
Marketing Technologies

Microsoft NZ unveils new partner network

Microsoft NZ overhauls Partner Network to boost IT excellence and meet future market needs, affirming commitment to partners and customers.

By Staff Writer • 2 min read • Wed, 3rd Nov 2010
Mobile promotions - There's money to be made
Marketing Technologies

Mobile promotions - There's money to be made

Digital marketing expert Kevin Trye from Quicksave tells us about how your promotions could be mobile phone enriched.

By Staff Writer • 3 min read • Fri, 1st Oct 2010