Advertising Technologies (Adtech) stories
Amid XT Network woes, Telecom's CEO strolls riverside in Otago for a charm offensive TV ad, urging Kiwis to re-embrace the service with humour and humility.
YouTube celebrates its fifth anniversary with over two billion daily views; Co-Founder Chad Hurley sees vast growth potential ahead for the video platform.
If you enjoy online media, such as music and video, chances are you'll be paying for it in the near future if you want the quality stuff.
Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.
Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.
2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.
SAP provides tips on surviving recession: streamline processes, maintain customer relationships, invest wisely, and consider using ERP systems.
VBIZNZ (www.vbiznz.co.nz), the popular social networking site for businesses, is getting a makeover and a new name.
NZ-based mobile marketing firm TXT2GET celebrates its 1,000th campaign, crediting cloud services for a 100% YoY growth in New Zealand.
Everything that's wonderful and weird about the internet was decided recently at the 14th annual Webby Awards –.
With 67% of IT workers eyeing a job change in 2010, the cost of turnover for companies could skyrocket, impacting business productivity and finances.
Iggy Pop collaborates with nine New Zealand musicians from his Miami studio using Skype, demonstrating the power of Orcon's broadband.
SEEK launches new campaign in NZ featuring profiles of people with unusual jobs to bring the largest audience of jobseekers.
Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.
Adapting to change and embracing technology has been key to the ongoing success of Wises which is now into its 125th year of business in New Zealand.