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B2B Marketing stories

Intuit adds B2B support to QuickBooks Shopify Connector
Digital Transformation

Intuit adds B2B support to QuickBooks Shopify Connector

Wholesale merchants can now cut manual reconciliation as Shopify B2B orders land in QuickBooks as invoices with payment sync.

By Karen Joy Bacudo • 4 min read • Yesterday
Dun & Bradstreet puts business graph into Amazon Quick
Software-as-a-Service

Dun & Bradstreet puts business graph into Amazon Quick

Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.

By Mark Tarre • 3 min read • Last week
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last week
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last week
Orderfox AI spots missing CHIRON machine tool buyers
Customer Relationship Management

Orderfox AI spots missing CHIRON machine tool buyers

More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.

By Sean Mitchell • 4 min read • Last week
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • This month
Sitecore buys Scrunch to boost AI search visibility
Customer Experience

Sitecore buys Scrunch to boost AI search visibility

Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.

By Joseph Gabriel Lagonsin • 5 min read • This month
The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • This month
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • This month
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month
McKinsey flags widening B2B gap as AI lifts leaders
Digital Transformation

McKinsey flags widening B2B gap as AI lifts leaders

Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.

By Sofiah Nichole Salivio • 4 min read • This month
Liverpool FC renews Wasabi cloud storage partnership
Digital Transformation

Liverpool FC renews Wasabi cloud storage partnership

The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.

By Sean Mitchell • 4 min read • This month

Stories from Other Regions

B2B Marketing stories

Verne drops Global as it sharpens AI data centre focus
Hyperscale

Verne drops Global as it sharpens AI data centre focus

The rebrand is aimed at winning more AI customers as data centre operators race to prove they can handle denser, power-hungry workloads.

By Sofiah Nichole Salivio • 4 min read • This month
Half of UK marketers rate campaign execution below average
Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • This month
Virtana names Daniel Raskin as Chief Marketing Officer
DevOps

Virtana names Daniel Raskin as Chief Marketing Officer

Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.

By Joseph Gabriel Lagonsin • 4 min read • Last month