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B2B Marketing Stories - Page 2

Australian Stories

B2B Marketing stories

How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Sam Park • 6 min read • Last month
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Last month
Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.

By Sofiah Nichole Salivio • 5 min read • Last month

Global Stories

B2B Marketing stories

Zendesk names Tifenn Dano Kwan as Chief Marketing Officer
Software-as-a-Service

Zendesk names Tifenn Dano Kwan as Chief Marketing Officer

The hire underscores Zendesk's push to turn surging AI bookings into revenue, with demand set to top USD $400 million next year.

By Sofiah Nichole Salivio • 4 min read • Last month
Skillable names Brian Barnum chief financial officer
Software-as-a-Service

Skillable names Brian Barnum chief financial officer

The software group is reshaping its senior team as it seeks faster growth across virtual labs, training and AI-related services.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Bedrock Data names three leaders after USD $25m round
Data Protection

Bedrock Data names three leaders after USD $25m round

Fresh funding is prompting Bedrock Data to strengthen its leadership team as enterprises rush for better controls over sensitive information in AI systems.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Last month
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last month
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last month
ThreatDown names finance & marketing chiefs to drive growth
Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

B2B Marketing stories

HiBob appoints Yael Klass as Vice President of Brand
Digital Transformation

HiBob appoints Yael Klass as Vice President of Brand

The hire signals HiBob's push to sharpen its AI-era message as enterprise software rivals compete for customers and investor attention.

By Sofiah Nichole Salivio • 4 min read • Last month
Optimizely & Deloitte Digital back AI marketing push
Digital Transformation

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

By Sofiah Nichole Salivio • 3 min read • Last month
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Last month
PPDS names Nicole Rutherford as Event Marketing Specialist
Marketing

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Last month
INVT launches three products at Goa strategy event
Partner Programmes

INVT launches three products at Goa strategy event

India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.

By Sofiah Nichole Salivio • 3 min read • Last month
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Last month