B2B Marketing stories - Page 3

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

Enero reports 2% EBITDA growth in FY25, driven by strong second half gains and agency wins, setting the stage for continued success in FY26.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.