Branding stories

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Design thinking helps tech creatives find their voice by centring users, clarifying problems and bridging gaps between teams.

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Lander & Rogers opens applications for its 2026 LawTech Hub, a six‑month, equity‑free accelerator for AI and legal tech startups worldwide.

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

ECOVACS launches full-scenario home robots at CES, unveiling new DEEBOT, GOAT, WINBOT and ULTRAMARINE lines plus LilMilo pet bot.

Canva's 2026 trends report hails 'Imperfect by Design' as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.

Rising costs and tighter conditions are exposing six avoidable mistakes that could sink Australia's newest start-ups within their first year.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.