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Content Creation Stories - Page 4

Australian Stories

Content Creation stories

Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Last month
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Last month

Global Stories

Content Creation stories

RØDE unveils Sonaura mic tech, wireless gear & software
Biometrics

RØDE unveils Sonaura mic tech, wireless gear & software

Production users gain smaller, tougher microphones and dual-channel wireless kit as RØDE expands from capture to editing software.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Blackmagic adds Apple Watch control to iPhone camera app
Wearables

Blackmagic adds Apple Watch control to iPhone camera app

Creators can now start recording and tweak framing from their wrist when an iPhone is mounted out of reach.

By Mark Tarre • 3 min read • Last month
FlightHub launches football flight search & travel hub
Customer Experience

FlightHub launches football flight search & travel hub

Rising tournament travel demand is driving fans to compare routes quickly as fares and seat availability shift across host cities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The Real World launches expert-approved Campus certificate
EduTech

The Real World launches expert-approved Campus certificate

Employers facing widening AI skills gaps may find the new certificate more useful because it verifies practical work, not just course completion.

By Catherine Knowles • 4 min read • Last month
Adobe just rewrote the rules of graphic design
Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Last month
Adobe unveils Firefly AI assistant to streamline creative workflows
Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Last month
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Last month
Springboards launches Flint AI model for marketers
Open source

Springboards launches Flint AI model for marketers

Marketers may get more varied ideas as the Sydney-based firm widens access with free and paid tiers after relaunching its platform.

By Catherine Knowles • 4 min read • Last month
Gigabyte bundles Surfshark One with AI laptops in ANZ
Software-as-a-Service

Gigabyte bundles Surfshark One with AI laptops in ANZ

Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.

By Sean Mitchell • 3 min read • Last month
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Last month

Stories from Other Regions

Content Creation stories

Arena Animation marks 30 years with Bengaluru alumni meet
EduTech

Arena Animation marks 30 years with Bengaluru alumni meet

More than 100 former students gathered in Bengaluru as the training brand widened its push into original content and new production methods.

By Sean Mitchell • 4 min read • Last month
Vylit launches 18+ creator platform led by Ami Gan
Generative AI

Vylit launches 18+ creator platform led by Ami Gan

Invite-only access and age checks aim to help creators earn more from topless content without crossing into explicit material.

By Mark Tarre • 4 min read • Last month
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.

By Sofiah Nichole Salivio • 4 min read • Last month
RWS study finds multilingual AI gaps are narrowing
Digital Transformation

RWS study finds multilingual AI gaps are narrowing

Businesses using multilingual AI may now face smaller language gaps, but newer model releases can still reverse gains and raise costs.

By Shannon Williams • 4 min read • Last month
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Last month