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Creative Technologies stories
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
The Golden Triangle of marketing in the AI era
Today
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last week
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
PixVerse hits unicorn status with record AI video round
Last week
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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
BrightEdge unveils AI tools to track search visibility
Last week
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
CTERA debuts Fusion Direct to unify file & object data
Last week
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storage
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hybrid cloud
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data analytics
CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
AI productivity gains erased by document verification
Last week
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
Canva unveils Magic Layers to turn flat images editable
Last week
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uc
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erp
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genai
Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.
Hands-on review: Logitech G325 Lightspeed wireless gaming headset
Last week
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gaming
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digital entertainment
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hybrid & remote work
Logitech's G325 Lightspeed headset offers low-latency wireless, immersive audio and all-day comfort in a sleek, lightweight design.
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AI ambition outpaces readiness for smaller businesses
Last week
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Gartner tips AI to upend work tools, hiring & data
Last week
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data analytics
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digital transformation
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hcm
Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.
Zapier data shows AI is now infrastructure for leads
Last week
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
Nvidia unveils data-centre RTX servers for game dev
Last week
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gaming
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devops
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hyperscale
Nvidia pitches RTX PRO data-centre servers to virtualise game development, unifying creative, AI and QA workloads on shared GPUs.
IBM warns AI & quantum threats will reshape cybercrime
Last week
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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide
Last week
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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
RØDE unveils RØDECaster Video Core console at USD $599
Last week
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ios
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apple iphone
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social media
RØDE's new RØDECaster Video Core packs multi-cam switching, recording and streaming with pro audio at USD $599 for creators.
Adobe adds conversational AI tools to Photoshop, Firefly
Last week
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
AMD boosts Ryzen AI P100 chips for edge industrial use
Last week
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virtualisation
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robots
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edge computing
AMD expands Ryzen AI Embedded P100 chips with up to 80 TOPS and ROCm support, targeting edge AI in factories, robots and medical systems.
Luma unveils unified AI agents to streamline creativity
Last week
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digital transformation
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physical security
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rpa
Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
Generate Summit unveils 2026 B2B marketer keynotes
Last week
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martech
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llms
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
Inventec boosts AI server output with Siemens DFM tools
This month
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manufacturing
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supply chain
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inventec
Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.