Customer engagement stories - Page 2
Customer Science upgrades CX Integrator with AI & automation
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data analytics
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cx
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martech
Customer Science upgrades its CX Integrator with AI and automation, offering Aussie businesses a cost-effective, tailored approach to improving customer experience.
Salesforce launches Agentforce AI agents for financial services
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digital transformation
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cx
Salesforce launches Agentforce for Financial Services, offering AI agents to automate tasks and boost personalised client engagement in banks and insurers.
The new customer data imperative: Real-life challenges and recommendations
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
AI adoption soars as data & personalisation top priorities
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digital transformation
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cx
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martech
Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.
AI reshapes strategies at Asia Pacific loyalty and retail conference
Last month
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data analytics
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cx
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martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
How South Africa is unlocking better customer experience for UK businesses
Last month
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digital transformation
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cx
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martech
South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.
Building trust with conversational AI: How to avoid common pitfalls
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digital transformation
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cx
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martech
Businesses must build trust in conversational AI by setting clear goals, ensuring transparency, reducing bias, and continuously improving customer interactions.
Twilio teams with Microsoft to drive enterprise conversational AI
Last month
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saas
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digital transformation
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cx
Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.
Asia-Pacific organisations honoured for digital transformation
Last month
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digital transformation
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cx
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martech
Smart Communications has honoured leading Asia-Pacific firms, including ING and Westpac, with 2025 SCALE Awards for digital transformation and customer engagement.
Jennifer Catto named executive vice president at Sabre
Last month
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digital transformation
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cx
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martech
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
AI & unified platforms shape the future of self-service
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cx
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martech
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digital entertainment
B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.
How ‘Cloud Adjudication’ benefits retailers in Southeast Asia
Last month
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cx
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martech
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commerce systems
Cloud-based adjudication boosts Southeast Asian retailers with fast, personalised offers, enhancing loyalty programmes and customer satisfaction across channels.
NICE & ServiceNow partner on AI to unify customer service
Last month
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crm
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
Consilium launches UniCRM for contact centre operations
Last month
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crm
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cx
Consilium Software has launched UniCRM, a new platform that unifies Help Desk, Collections, and Telemarketing to boost contact centre efficiency and customer experience.
N-able wins Gold at Stevie Awards for AI-powered customer support
Last month
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data analytics
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digital transformation
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cx
N-able won a Gold Award at the Stevie Awards for its AI-driven customer support, enhancing engagement and service for partners globally.
Unlocking Retail Growth: The WhatsApp Customer Service Revolution
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encryption
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cx
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martech
eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Sinch & OneReach.ai partner to boost AI in communications
Last month
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uc
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cx
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martech
Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.
AI-focused marketing risks eroding trust, says new research
Last month
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Talkdesk launches AI platform to streamline utilities support
Last month
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cx
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martech
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genai
Talkdesk launches Utilities Experience Cloud, an AI-powered platform for utility firms to offer faster, personalised omnichannel customer service with real-time system integration.