IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Australian Stories

SevenRooms acquires AI SMS marketer HeyPluto to boost offerings
Customer Experience

SevenRooms acquires AI SMS marketer HeyPluto to boost offerings

Hospitality software provider, SevenRooms, acquires AI SMS marketing firm, HeyPluto, to enhance client engagement, drive profits and innovate personalised marketing solutions in Australia's hospitality industry.

By Kaleah Salmon • 3 min read • Wed, 31st Jan 2024
OneTap Loyalty revolutionises retail with payment card-integrated rewards
Customer Experience

OneTap Loyalty revolutionises retail with payment card-integrated rewards

Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.

By Kaleah Salmon • 3 min read • Tue, 16th Jan 2024
Tech trends shaking up the Australian retail sector in 2024
Data Analytics

Tech trends shaking up the Australian retail sector in 2024

Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.

By Catherine Knowles • 3 min read • Wed, 3rd Jan 2024

Global Stories

INTIX pioneers real-time marketing in event ticketing technology
Customer Experience

INTIX pioneers real-time marketing in event ticketing technology

Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.

By Imee Dequito • 3 min read • Fri, 2nd Feb 2024
Loyalty programs and innovation, experts reveal all
Customer Experience

Loyalty programs and innovation, experts reveal all

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

By Jonathan Reeve • 6 min read • Wed, 31st Jan 2024
Woolworths & Last Yard expand digital shelf strategy partnership
Digital Transformation

Woolworths & Last Yard expand digital shelf strategy partnership

Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.

By Sean Mitchell • 3 min read • Tue, 30th Jan 2024
Twilio honours AI startups pushing innovation in customer engagement
Data Analytics

Twilio honours AI startups pushing innovation in customer engagement

Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.

By Tom Raynel • 3 min read • Tue, 30th Jan 2024
Loyalty, technology and personalisation - what's new?
Data Analytics

Loyalty, technology and personalisation - what's new?

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

By Jonathan Reeve • 6 min read • Thu, 25th Jan 2024
Simon Rollenbeck joins Komo Technologies as marketing head
Customer Experience

Simon Rollenbeck joins Komo Technologies as marketing head

Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.

By Imee Dequito • 3 min read • Tue, 23rd Jan 2024
Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Customer Experience

Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA

Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.

By Kaleah Salmon • 3 min read • Wed, 17th Jan 2024
BlackLine appoints industry veteran Emily Campbell as new CMO
Network Infrastructure

BlackLine appoints industry veteran Emily Campbell as new CMO

Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.

By Imee Dequito • 3 min read • Mon, 15th Jan 2024
Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Digital Signage

Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator

Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.

By Sean Mitchell • 3 min read • Fri, 12th Jan 2024
Tray.io unveils Tray Advantage to bolster enterprise automation efforts
Customer Experience

Tray.io unveils Tray Advantage to bolster enterprise automation efforts

Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.

By Kaleah Salmon • 3 min read • Thu, 11th Jan 2024
Integral Ad Science launches Quality Attention measurement tool
Customer Experience

Integral Ad Science launches Quality Attention measurement tool

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

By Kaleah Salmon • 3 min read • Fri, 5th Jan 2024
Demand for Microsoft Dynamics set to triple by 2033
Customer Relationship Management

Demand for Microsoft Dynamics set to triple by 2033

The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.

By Shannon Williams • 3 min read • Tue, 2nd Jan 2024

Stories from Other Regions

Vonage secures National Innovation Award for enhancing guest experience
Customer Experience

Vonage secures National Innovation Award for enhancing guest experience

Global cloud communications leader Vonage wins the National Innovation Award for Guest Experience 2023 for its transformative technologies enhancing customer experience in hospitality.

By Catherine Knowles • 3 min read • Fri, 5th Jan 2024
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Data Analytics

Accenture set to acquire Singapore's Jixie to boost marketing tech resources

Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.

By Catherine Knowles • 3 min read • Wed, 3rd Jan 2024