IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Customer retention Stories

Australian Stories

Customer retention stories

Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Last week

Global Stories

Customer retention stories

Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Last week
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • Last week
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • Last week
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Last week
Spinnaker Support names Vivek Pruthi APAC managing director
Digital Transformation

Spinnaker Support names Vivek Pruthi APAC managing director

Rising demand for independent SAP, Oracle and VMware support is driving Spinnaker's APAC expansion as it doubles headcount and appoints Vivek Pruthi.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Epicor names Rachel Barger as Chief Revenue Officer
Software-as-a-Service

Epicor names Rachel Barger as Chief Revenue Officer

The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.

By Sofiah Nichole Salivio • 3 min read • Last week
Pax8 brings Beyond conference to Sydney in APAC push
Digital Transformation

Pax8 brings Beyond conference to Sydney in APAC push

More than 800 managed service providers are expected in Sydney as Pax8 seeks to deepen its Asia-Pacific presence with a regional conference.

By Mark Tarre • 4 min read • Last week
CrowdStrike lifts guidance & announces four-for-one split
Software-as-a-Service

CrowdStrike lifts guidance & announces four-for-one split

Investors got stronger sales, record free cash flow and higher full-year forecasts as the cybersecurity group also unveiled a four-for-one stock split.

By Mark Tarre • 4 min read • This month
Constant Contact launches SMS marketing tool in Australia
Software-as-a-Service

Constant Contact launches SMS marketing tool in Australia

Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.

By Mark Tarre • 3 min read • This month
Gainsight launches agentic stack for customer retention
Software-as-a-Service

Gainsight launches agentic stack for customer retention

The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.

By Joseph Gabriel Lagonsin • 4 min read • This month
Sage adds AI automation to Intacct finance workflows
Software-as-a-Service

Sage adds AI automation to Intacct finance workflows

Finance teams under pressure to speed decisions and tighten control gain AI tools for reminders, matching and approvals in Sage Intacct.

By Sofiah Nichole Salivio • 4 min read • This month
Shoppers want pricing, not personalisation in apps
Customer Relationship Management

Shoppers want pricing, not personalisation in apps

Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

Customer retention stories

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • Last week
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Last week
6 Proven Use Cases of Email Verification Across Industries
Fintech

6 Proven Use Cases of Email Verification Across Industries

Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.

By Edmund Ng • 6 min read • Last week
It's time insurance seeks out next gen responsible technologies
Data Protection

It's time insurance seeks out next gen responsible technologies

Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.

By Paula Milton • 5 min read • This month