Customer retention stories
Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.
The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.
Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.
Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.
Rising demand for independent SAP, Oracle and VMware support is driving Spinnaker's APAC expansion as it doubles headcount and appoints Vivek Pruthi.
The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.
More than 800 managed service providers are expected in Sydney as Pax8 seeks to deepen its Asia-Pacific presence with a regional conference.
Investors got stronger sales, record free cash flow and higher full-year forecasts as the cybersecurity group also unveiled a four-for-one stock split.
Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.
The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.
Finance teams under pressure to speed decisions and tighten control gain AI tools for reminders, matching and approvals in Sage Intacct.
Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.
Council reorganisation is speeding up demand for cloud systems as Arcus Global posts 26 per cent recurring revenue growth since 2022.
Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.
Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.