IT Brief Australia - Technology news for CIOs & IT decision-makers

Data cleaning stories

Bud walker

Conquer the KYB challenge: How smarter data quality fuels fintech integrators

Today
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fintech
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risk & compliance
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api
Fintech integrators turn to Melissa's real-time, trusted data layer to sharpen KYB checks, slash onboarding friction and cut synthetic fraud.
Phone verification solutions global

How phone verification keeps customer data accurate

2 days ago
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digital transformation
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mfa
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cx
Learn simple and scalable ways to check if a phone number is active, improve data accuracy and keep your customer communications on track.
Uk ireland insurance office data analysts ai ready integration

How insurance providers are making their customer data AI ready

Last month
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data analytics
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digital transformation
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cx
Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.
Bobby joseph

Building an enterprise data integrity architecture for AI and compliance

Last month
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crm
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cx
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martech
Enterprises must replace ad-hoc data cleansing with real-time, AI-ready data integrity architecture to secure compliance and competitive edge.
How to improve lead quality with phone validation

How phone validation turns dead leads into real sales

Last month
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crm
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cx
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martech
Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.
Nz chartered accountants ai training room data security session

Chartered accountants call for urgent practical AI training

Last month
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data protection
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digital transformation
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rpa
Chartered accountants warn of widening AI skills gap as vast majority seek urgent, hands-on training to use new tools safely and effectively.
Why more saas vendors are embedding data quality into their core platforms

Why more SaaS vendors are embedding data quality into their core platforms

Last month
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crm
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data protection
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data analytics
SaaS vendors are baking real-time data quality checks into core products to cut waste, curb fraud, and turn cleaner data into trust.
Images  2

How Data Quality in Retail Powers Business Outcomes in 2026

Last month
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data protection
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data analytics
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digital transformation
In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.
Phone verification melissa

Melissa boosts global phone data with real time checks

Last month
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uc
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cx
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martech
Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.
Prevent duplicate patient records

Duplicate patient records put care & finances at risk

Thu, 29th Jan 2026
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data protection
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risk & compliance
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data privacy
Duplicate patient records can jeopardise safety, inflate costs and risk fines; here's how better data practices and tools can prevent them.
Edmund ng melissa

AI data matching: boosting accuracy & cutting costs

Sat, 24th Jan 2026
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data analytics
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digital transformation
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cx
As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.
B2b data cleansing melissa data

B2B data cleansing: Improving business data quality

Mon, 12th Jan 2026
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data protection
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data analytics
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cx
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Barley laing

How poor data is holding your organisation back - and how to fix it

Mon, 12th Jan 2026
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data protection
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data analytics
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digital transformation
Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.
Why data trust is the missing link in digital transformation

Why data trust is the missing link in digital transformation

Thu, 1st Jan 2026
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data analytics
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digital transformation
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cx
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
Data governance crucial ai preparation

Why data governance is critical for Generative AI success

Wed, 31st Dec 2025
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data protection
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data analytics
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digital transformation
Generative AI promises transformation, but without modern, rigorous data governance frameworks, projects risk failure, fines and lost trust.
Shopping cart

From click to delivery: How bad data breaks the eCommerce experience

Tue, 30th Dec 2025
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cx
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martech
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commerce systems
Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
Data quality issues top causes and consequences

Data quality issues - Top causes and consequences

Mon, 22nd Dec 2025
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data analytics
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digital transformation
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cx
Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.
B2b data cleansing

The hidden cost of dirty data in B2B-and how to fix it

Thu, 18th Dec 2025
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data protection
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data analytics
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digital transformation
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
Phone number verification importance

Real people, real numbers: Why phone verification is your new trust filter

Wed, 10th Dec 2025
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digital transformation
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mfa
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fintech
Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.
Data curation team collaborating with ai visualizing colorful data flows

Tamr unveils Curator Hub to boost AI data quality with humans

Thu, 20th Nov 2025
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genai
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llms
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ai
Tamr launches Curator Hub, combining AI and human oversight to improve complex data quality and support enterprises' generative AI projects.