Digital marketing Stories

Australian Stories

Digital marketing stories

Australian shoppers favour orthopedic over orthopaedic

Australian retailers may be missing search traffic, after 16 months of data showed shoppers far prefer “orthopedic” to “orthopaedic”.

By Sofiah Nichole Salivio • 3 min read • Last week

Global Stories

Digital marketing stories

Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • Yesterday

Customer Experience

KERV.ai & LG Ad Solutions expand CTV deal globally

Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.

By Sofiah Nichole Salivio • 4 min read • Last week

Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Last week

Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Last week

eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last week

Marketing Technologies

LoopMe extends PurchaseLoop into CPI & CPA optimisation

Advertisers can now link brand campaigns to installs and acquisitions as LoopMe widens PurchaseLoop into lower-funnel measurement.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data Analytics

TCS named digital partner for European T20 Premier League

The agreement will help the new franchise competition build fan apps, ticketing and data tools from launch across Ireland, Scotland and the Netherlands.

By Mark Tarre • 4 min read • Last week

Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • Last week

Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Last month

Marketing Technologies

GoHalves opens applications for co-marketing platform

Startup aims to cut customer acquisition costs by pairing non-competing tech brands for joint campaigns as paid ads and cold outreach bite.

By Mark Tarre • 4 min read • Last month

Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last month