Technology news for Australia's largest enterprises
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Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
New chief digital and technology officer for Kiwibank
“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."
Australian online purchasing lags behind global counterparts
“Despite the increase in digital users, our research shows consumers don’t feel they have everything they need."
Hootsuite leads the social engagement charge - Forrester report
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
Digital experience managers, get excited for Adobe Summit 2019
“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”
10 ways to improve your marketing in 2019
Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.
Gartner’s four musts for digital customer service
Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.
Experience management trends businesses must know for 2019
In 2019, businesses looking to achieve a competitive advantage through XM will need to understand the essential role of emerging technologies.
Breaking through ‘digital clutter’ in a modern world
Whereas once people and organisations craved novelty, excitement and instant gratification, we now crave quiet and meaning in a noisy world.
Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Kiwi firms can’t afford to ignore online advertising
Voon believes that some marketing managers, particularly those in businesses with more than 10 branches, don’t realise brick-and-mortar stores can also be an SEO goldmine.
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Facebook ban serves as stern warning for marketing firms
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
Firefly's journey from $100 to the Deloitte Fast 50 in just four years
An Auckland-based digital marketing startup is reflecting on its ranking in the 2018 Deloitte Fast 50 after a four-year journey that started with $100 and a base in an Auckland bedroom.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
Kiwis being taken for a ride with certification due to SEO fears
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Digital advertising not a 'black hole' of distrust, says marketing expert
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
LiveRamp brings data-driven marketing platform to Australia
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.
How AI is changing marketing exponentially - Gartner
How marketers can sort through the hype and manage the AI customer experience.
Demand for DXPs changing the technology landscape
DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.
Aussie indie digital marketers win Bing innovation partner award
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.