Technology news for Australia's largest enterprises
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Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
30 Jan 2019
Kiwi firms can’t afford to ignore online advertising
Voon believes that some marketing managers, particularly those in businesses with more than 10 branches, don’t realise brick-and-mortar stores can also be an SEO goldmine.
22 Jan 2019
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
15 Jan 2019
Facebook ban serves as stern warning for marketing firms
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
14 Jan 2019
Firefly's journey from $100 to the Deloitte Fast 50 in just four years
An Auckland-based digital marketing startup is reflecting on its ranking in the 2018 Deloitte Fast 50 after a four-year journey that started with $100 and a base in an Auckland bedroom.
14 Jan 2019
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
12 Dec 2018
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
12 Dec 2018
Kiwis being taken for a ride with certification due to SEO fears
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
27 Nov 2018
Digital advertising not a 'black hole' of distrust, says marketing expert
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
23 Nov 2018
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
19 Nov 2018
LiveRamp brings data-driven marketing platform to Australia
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.
23 May 2018
How AI is changing marketing exponentially - Gartner
How marketers can sort through the hype and manage the AI customer experience.
16 May 2018
Aussie indie digital marketers win Bing innovation partner award
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
07 May 2018
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
26 Apr 2018
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
27 Feb 2018
Forrester names Adobe leader in enterprise marketing and campaign management
Forrester included seven vendors in the report, evaluating each vendor across 40 criteria.
22 Feb 2018
Kiwi digital agency secures German web award for second year running
In May, Resn expanded into Asia, opening an office in Shanghai, China.
12 Feb 2018
Startup uses chatbot to simplify global digital marketing
MemePR’s marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service
08 Feb 2018
Tourists feel the chill of Antarctica in Air NZ’s next safety video
Air NZ’s next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.
31 Jan 2018
Marketing and messaging trends shaping Facebook Messenger this year
Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.
22 Jan 2018
Maritime NZ’s innovative digital marketing campaign wins award
Maritime NZ’s innovative lifejacket campaign Virtual Coastwatch wins 2017 global advertising award.
18 Jan 2018
Is your business ready for mobile first indexing?
Mobile-first indexing means that Google will use the mobile version of your website for indexing.
18 Jan 2018
When digital marketing crosses the line into spam territory
Commercial messages can only be sent if businesses have express consent, inferred consent, or deemed consent.
18 Dec 2017
$50,000 of marketing services being given away by Techday
Enterprise and IT decision-makers use this time to set crucial plans in place to start off the new year on the right foot.
23 Nov 2017