Technology news for Australia's largest enterprises
These search results are from across the Techday Network of sites
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
19 Nov 18
LiveRamp brings data-driven marketing platform to Australia
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.
23 May 18
How AI is changing marketing exponentially - Gartner
How marketers can sort through the hype and manage the AI customer experience.
16 May 18
Aussie indie digital marketers win Bing innovation partner award
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
07 May 18
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
26 Apr 18
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
27 Feb 18
Forrester names Adobe leader in enterprise marketing and campaign management
Forrester included seven vendors in the report, evaluating each vendor across 40 criteria.
22 Feb 18
Kiwi digital agency secures German web award for second year running
In May, Resn expanded into Asia, opening an office in Shanghai, China.
12 Feb 18
Startup uses chatbot to simplify global digital marketing
MemePR’s marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service
08 Feb 18
Tourists feel the chill of Antarctica in Air NZ’s next safety video
Air NZ’s next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.
31 Jan 18
Marketing and messaging trends shaping Facebook Messenger this year
Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.
22 Jan 18
Maritime NZ’s innovative digital marketing campaign wins award
Maritime NZ’s innovative lifejacket campaign Virtual Coastwatch wins 2017 global advertising award.
18 Jan 18
Is your business ready for mobile first indexing?
Mobile-first indexing means that Google will use the mobile version of your website for indexing.
18 Jan 18
When digital marketing crosses the line into spam territory
Commercial messages can only be sent if businesses have express consent, inferred consent, or deemed consent.
18 Dec 17
$50,000 of marketing services being given away by Techday
Enterprise and IT decision-makers use this time to set crucial plans in place to start off the new year on the right foot.
23 Nov 17
Swinburne University and Adobe launch new post-grad digital marketing course
The course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
30 Oct 17
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
17 Oct 17
Yikes! What to do when your Facebook group is hijacked by competitors
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
19 Sep 17
Kiwi SMEs need to leverage more digital advertising tools
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
07 Sep 17
Update lets businesses manage their listing from Google Search page
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
07 Sep 17
Digital marketing startup launches with Xero partnership
“We identified the need for a cost-effective cloud-based marketing solution that let e-commerce and digital marketing work together.”
06 Sep 17
Hootsuite names Conversologie their first NZ partner
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
04 Sep 17
Firefly named finalist in two Westpac Business Awards categories
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
25 Aug 17
Big Red Group secures exclusive reseller rights for AI marketing platform Albert in A/NZ
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
01 Aug 17