Digital marketing Stories

Australian Stories

Digital marketing stories

Australian privacy reforms to upend marketing activities

Most common marketing tasks could become costlier or less effective, as a privacy review says the reforms would hit 31 of 32 activities.

By Sofiah Nichole Salivio • 4 min read • Today

Global Stories

Digital marketing stories

Not for profit

SIXGUN to boost Ronald McDonald House Australia SEO

The charity wants to reach more families, donors and volunteers by lifting organic visibility for services people search before they know the brand.

By Mara Sugue • 4 min read • Today

Generative AI

New Zealand firms warned AI search could cost millions

Some New Zealand businesses could face a five-year bill of more than NZD $300 million as AI search shifts shoppers away from Google.

By Mara Sugue • 6 min read • Today

Large Language Models

Taboola study finds advertisers missing new audiences

Budget hikes are failing to broaden reach, with 81% of advertisers still missing new audiences and 92% ready to move spend if tracking improves.

By Karen Joy Bacudo • 4 min read • Yesterday

Licensing

Bluey teams with Citymapper on kid-friendly routes

Families in 40-plus cities can now choose step-free, pram-friendly routes in Citymapper, while the app debuts in Bluey's home city of Brisbane.

By Sofiah Nichole Salivio • 3 min read • Last week

Artificial Intelligence

ScraperAPI buys Traject Data to expand AI web data

The deal gives customers a single route to structured public web data as businesses race to feed AI systems and automate decisions.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Software-as-a-Service

Building B2B Websites for AEO, GEO, and SEO

B2B brands risk invisibility as buyers turn to AI answers, with websites needing SEO, AEO and GEO to stay discoverable.

By Illka Gobius • 9 min read • Last week

Customer Experience

G Squared founders launch Mercantile Co. for agencies

The new parent company groups four specialist agencies under one roof, giving clients broader capabilities while keeping each brand distinct.

By Raphael Veloso • 4 min read • This month

Marketing Technologies

Half of Australians using AI to research purchases

Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.

By Mara Sugue • 3 min read • This month

Data Analytics

Supanova expands Leap partnership to boost ticketing

The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Clarity appoints Bob Osmond as North America Chief

The hire deepens Clarity's push in the US, where it is aiming to win more B2B technology clients and grow its leadership team.

By Sofiah Nichole Salivio • 3 min read • This month

Data Analytics

AFL Grand Final weekend lifts online spending & traffic

Retailers saw a surge in food, screens and merchandise sales as fans prepared for AFL Grand Final watch parties and post-match celebrations.

By Raphael Veloso • 3 min read • Last month

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Last month

Stories from Other Regions

Digital marketing stories

Digital Transformation

Heathrow extends Adobe deal to boost AI travel search

The airport wants passengers to find accurate travel information more easily as AI search starts to replace traditional website visits.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Personalisation

Generative AI lifts Canadian holiday email orders fourfold

Canadian marketers saw generative AI emails deliver four times the order and conversion rates over the holiday peak, according to Mailchimp data.

By Raphael Veloso • 3 min read • Last week

Generative AI

Small firms risk trust loss from AI adverts, agency warns

Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Generative AI

Attentive adds AI tools to sharpen marketing targeting

Brands using Attentive's platform should be able to target shoppers more precisely as new AI tools turn purchase signals into audience segments and reports.

By Joseph Gabriel Lagonsin • 4 min read • Last week