Digital marketing Stories

Australian Stories

Digital marketing stories

realestate.com.au launches AI property search suite

Buyers may find homes faster as the platform widens conversational search across apps, while agents gain tools to sharpen listings and campaigns.

By Sean Mitchell • 4 min read • Today

Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • Last month

Digital Transformation

Click Click Media names Michael Gerardis General Manager

The hire comes as agencies race to adapt to AI-driven shifts in search, with Click Click Media seeking stronger leadership for bigger clients.

By Sean Mitchell • 3 min read • Fri, 26th Jun 2026

Global Stories

Digital marketing stories

Software-as-a-Service

Decile launches AI assistant eCommerce analytics MCP

Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.

By Joseph Gabriel Lagonsin • 4 min read • Today

Data Protection

LUMOS adds Pureprofile research to audience platform

Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.

By Mark Tarre • 4 min read • Today

Marketing Technologies

Cloudflare launches dashboard to track AI mentions

Website owners can now see whether AI assistants cite or mention them, as Cloudflare's new dashboard targets a growing shift in discovery.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Thryv & Wix unveil partnership for small businesses

Small service firms could get a single platform for websites, bookings, marketing and payments if the tie-up is rolled out as planned.

By Karen Joy Bacudo • 4 min read • Last week

Fintech

Axi becomes DP World Tour's first online trading partner

The deal gives the trading firm exposure to golf fans worldwide as it seeks to lift brand awareness in crowded overseas markets.

By Karen Joy Bacudo • 3 min read • Last month

Digital Transformation

AI search shift forces SMBs to rethink online discovery

Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.

By Sofiah Nichole Salivio • 6 min read • Last month

Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • Wed, 24th Jun 2026

Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • Wed, 24th Jun 2026

Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Thu, 18th Jun 2026

Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Thu, 18th Jun 2026

Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 18th Jun 2026

Stories from Other Regions

Digital marketing stories

Data governance

AI search shift leaves products invisible to shoppers

Retailers risk losing shoppers to AI answers as poor product data leaves items absent from recommendations and search clicks fall.

By Mark Tarre • 4 min read • Today

Digital Transformation

London small firms lead UK in AI use, survey finds

London's small firms are more likely to be adopting AI, with 41% already using it as faster-growing businesses embrace the technology.

By Sean Mitchell • 4 min read • 2 days ago

Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Last month