DSP stories
The expansion deepens the ad-tech group's Asia Pacific push as advertisers in Japan shift faster towards programmatic digital out-of-home buying.
It will support faster data handling and help the ad tech group manage privacy rules as its customer base and product range expand.
Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.
Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.
Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.
Advertisers get new automation and clearer reporting as the ad platform pushes AI deeper into campaign planning and performance tracking.
Energy savings in dense AI clusters are driving stricter limits on 200G linear pluggable optics, as Semtech targets 10W modules and a 500-metre reach.
The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.
Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.
Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.
Trust remains thin in programmatic curation, with 60% of buyers unsure what they pay for it and 81% citing weak performance.
The system aims to bring military-grade satellite navigation protection to drones, ships and other lower-cost platforms facing rising jamming threats.
India's growing demand for connected classrooms and meeting rooms is putting clearer speech and tighter platform integration at a premium.
A technical overhaul at the Gatineau arts venue is set to improve sound for comedy, theatre and touring acts across its 830-seat complex.
Engineers using Moku hardware can now build bespoke test instruments from plain-English prompts, cutting months from development cycles.
Advertisers will soon get broader real-time access to Channel 4's premium video inventory, as Amazon Ads and four other platforms join its network.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
