IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Australian Stories

Eagle Eye stories

Global Stories

Eagle Eye stories

Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
Data Analytics

Are you maximising Customer Lifetime Value (CLV) with your loyalty program?

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.

By Jonathan Reeve • 7 min read • Tue, 13th Aug 2024
The Martech Weekly launches TMW 100 Innovation Awards 2024
Marketing Technologies

The Martech Weekly launches TMW 100 Innovation Awards 2024

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

By Sean Mitchell • 3 min read • Thu, 8th Aug 2024
Experts weigh in on cookie deprecation and data privacy
Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024
Eagle Eye's Jonathan Reeve weighs in on AI Appreciation Day
Marketing Technologies

Eagle Eye's Jonathan Reeve weighs in on AI Appreciation Day

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

By Staff Writer • 2 min read • Mon, 15th Jul 2024
How AI will impact customer loyalty programs
Customer Experience

How AI will impact customer loyalty programs

Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.

By Staff Writer • 5 min read • Tue, 28th May 2024
Customer Catalyst launched to help tech marketers with video content
Data Analytics

Customer Catalyst launched to help tech marketers with video content

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

By Imee Dequito • 3 min read • Wed, 22nd May 2024
Artificial Intelligence and the Retail Personalisation Revolution
Customer Experience

Artificial Intelligence and the Retail Personalisation Revolution

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

By Jonathan Reeve • 4 min read • Fri, 19th Apr 2024
Loyalty, data and “The Golden Rule” behind customer success
Marketing Technologies

Loyalty, data and “The Golden Rule” behind customer success

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

By Sarah Jarvis • 6 min read • Thu, 4th Apr 2024
Gallagher Security enhances SMB system with new features
Small Business

Gallagher Security enhances SMB system with new features

Gallagher Security enhances SMB cloud-based system with Video Linking and Panic Notifications features, increasing adaptability and control for businesses globally.

By Catherine Knowles • 3 min read • Fri, 22nd Mar 2024
IWD 2024: Take the fear factor out and ask for support
Artificial Intelligence

IWD 2024: Take the fear factor out and ask for support

Female leaders break barriers and redefine tech sector - experts from Eagle Eye emphasise diversity and female empowerment in the workplace for progress acceleration.

By Sarah Jarvis and Kate Ratcliffe • 5 min read • Fri, 8th Mar 2024
How Innovative Loyalty Programs Boost Customer Retention
Customer Experience

How Innovative Loyalty Programs Boost Customer Retention

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

By Jonathan Reeve • 13 min read • Mon, 19th Feb 2024
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Data Analytics

Revolutionising the Future of Loyalty: Insights from Industry Leaders

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

By Sean Mitchell • 3 min read • Mon, 5th Feb 2024
Loyalty programs and innovation, experts reveal all
Customer Experience

Loyalty programs and innovation, experts reveal all

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

By Jonathan Reeve • 6 min read • Wed, 31st Jan 2024
Loyalty, technology and personalisation - what's new?
Data Analytics

Loyalty, technology and personalisation - what's new?

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

By Jonathan Reeve • 6 min read • Thu, 25th Jan 2024
Eagle Eye launches EagleAI for grocery, retail personalisation
Data Analytics

Eagle Eye launches EagleAI for grocery, retail personalisation

Eagle Eye debuts data science solution EagleAI, promising bespoke promotions and heightened customer loyalty for global retailers and grocers via AI-powered personalisation.

By Kaleah Salmon • 3 min read • Mon, 15th Jan 2024
Unwrapping success: The golden rules of holiday retailing
Customer Experience

Unwrapping success: The golden rules of holiday retailing

In this challenging environment, omnichannel retailers must find ways to stand out and offer something exceptional.

By Jonathan Reeve • 5 min read • Wed, 6th Dec 2023
The future of omnichannel: Your success blueprint in a digital world
Customer Experience

The future of omnichannel: Your success blueprint in a digital world

Customer loyalty is absolutely the most important thing. But it is a byproduct of the people that work for you.

By Jonathan Reeve • 9 min read • Thu, 16th Nov 2023

Stories from Other Regions

Eagle Eye stories